Athleisure refers to a specific type of clothing that is a combination of leisurewear and sportswear and is sometimes also referred to as a style of hybrid clothing. This type of clothing is typically worn during athletic activities, but in modern times it has been observed that due to the explicit comfort that this type of clothing provides, it is being worn to various different locations and for various different activities including work, shopping, leisure among others. Over the years, the fashion industry has seen several significant changes occurring, but one of the most prominent changes among all of them was the popularity of athleisure.
Some of the most common application outfits include leggings, sneakers, yoga pants, shorts, tights, and tank tops. Many prominent brands solely design and sell athleisure outfits, whereas other brands might include athleisure design in their various collections. Be it tuff athletics leggings or a pair of Puma shoes, the modern fashion industry offers multiple incredible brands and thousands of fascinating athleisure trends which the young generation can follow and build styles of their own. With the trend of growing flamboyantly in the modern fashion industry, better materials are being used to manufacture these garments, and more scopes are being introduced of these garments being more versatile, stylish, trendy, fashionable, and comfortable.
The exact reason behind athleisure becoming a major trend is not very clearly known to anybody, but there are various different reasons that one can provide to understand how slowly, over the time, athleisure became a major trend. Some people commonly believed that this trend had paved its way for women going through the craze of wearing yoga pants. However, another research says that the idea of athleisure became so very popular because people realized that they could wear these garments anywhere, be it any occasion or any time of the day. These garments are super comfortable and, at the same time, are equally stylish and trendy and can easily provide the needs and requirements served by regular garments.
Both the fashion stores and the fashion runways are flooded with incredible styles and trends in the field of athleisure, which has almost taken over the entire modern generation and has become a very big part of street style fashion. With major brands coming up with incredible athleisure clothing like Nike sports bra, tuff athletics leggings, reebok tanks, among many others, the athleisure industry is progressing and growing in size and coming up with modern trends and styles everyday. A fun fact about athleisure is that it has completely taken over the Denim workwear trend from the previous years, and the sole reason for this change is the incredible comfort that this kind of clothing provides.
Athleisure Is not only a style of clothing but also is a symbol of a certain type of lifestyle which people want to live and follow. It is worth observing that fashion is no more restricted to just looking good, but slowly fashion is also preaching functionality. Athleisure or activewear is the biggest example of this change and has proven the fact that fashion is much beyond the basic parameters of beauty or good looks.
By the year 2020, a next generation athleisure movement has evolved, which talks about how activewear is being accepted into different other locations besides the gym, which includes offices or workplaces, shopping places or movie theatres, or even recreational areas. Due to this increased popularity of activewear, it has been observed that in modern times these garments are being made with better technology and far better fabrics than what they used to be made of years back.
The growth of athleisure initially started with the increasing demand of showing off body fitness by people to the rest of the world, but slowly the reason behind its popularity became completely different, which includes reasons like extreme comfort and the continuous need for simpler fashion ideas. Athleisure or activewear is the easiest way of preaching fashion trends in a simple and subtle manner.
Modern youth are the biggest fans of activewear and are surely taking this trend ahead in various different dimensions. With such growing popularity of athleisure now, it is found almost in every blogger’s feed and every celebrity’s social media. With such high coverage on social media, automatically, all the fans and followers of these celebrities and bloggers have started copying the trend and caused it to spread like wildfire in all dimensions. The moment fashion designers realize that this trend has become very popular, they immediately started making more garments following the same trend making it even more popular and fascinating.
Branded products like tuff athletics leggings, Nike yoga pants, Adidas shoes, and reebok sports tanks became more and more popular and influenced bigger fashion brands to come up with fine clothing with an athleisure twist. All the activewear-inspired garments have a sporty look but also are extremely comfortable and, most of the time, are made up of technological materials, which are also used to manufacture high-quality sportswear. It has been observed through many researches that the industry of activewear has been growing at the rate of 7% every year and shall keep growing at the same pace till the year 2026. Among all the different products, the highest sold products are the yoga pants and the leggings, which also offer the highest potential of growth in the future as well.
It has been observed in the present times that large fashion brands have embraced activewear or athleisure and have come up with their own activewear designs and collections to Grab the attention and liking of their customers. Big brands like Zara, H&M, and Forever 21 have started introducing athleisure collections as a part of their regular collections and have contributed to making the trend stronger over time. Significant brands like Gucci and Paul Stuart have also come up with incredible athleisure collections and keep producing and designing these collections for different seasons. Thus we can very much expect to see a major leap upward in the pathway of this trend and can expect some incredible fashion trends to emerge out of this particular style in the future.