SEO is already a household term in online marketing. Companies today like Adbuz use various SEO techniques to keep up with changing search engine trends. It is also essential that when you are outsourcing SEO services, you are not only basing your choice on experience. A good SEO firm stays on top of trends and techniques in online marketing.
One such trend is focusing on local searches. According to a 2014 study conducted by Google, four out of five consumers search online to find a local business. Therefore, local businesses also need the help of a local SEO Miami firm to implement strategies for reaching a high ranking.
Know what to avoid
Not every local SEO firm is worth your business. One thing you need to avoid is focusing on which firm ranks number one. Instead, determine which firms have the most referrals and positive feedback from previous clients. Research your options and try to connect with clients who can give you first-hand feedback on their experience.
Set goals for your business
Before aiming to reach the top spot in search engine rankings, you need to set specific SEO goals first. Think about what you want to get from your investment. Are you planning to reach a particular market demographic? Do you want to gain a foothold in a specific locality? Or perhaps you want to promote the sales of a new product?
In setting goals, make sure that they are realistic and achievable. You also need to consult with the SEO firm regarding metrics you will use to measure success. If you have parameters in place, you can monitor which of your strategies are working, and which need revisiting.
Start searching for SEO firms
Once you have a clear understanding of your company’s SEO goals, the next step is to start searching for local firms. In online marketing, it is best to find a specialist in the field of SEO, rather than choose a firm that dabbles in everything. A specialist in local searches is also more likely to know specific Google features such as ‘my business’ videos, Q&A, and relevant posts.
Look for an SEO firm with expertise in citation building, review management, and structured data mark-up. Apart from this, the firm also needs to employ some tricks and techniques in building links for local searches.
Check the firm’s track record
Experience is vital in online marketing. It takes years of experience for an SEO firm to truly become an expert. When it comes to track record, what matters is that the firm’s body of work matches what you want to achieve for your business. How much experience does the firm have in dealing with a business similar to your company? What is the firm’s success rate? If you are thinking of using a national company, check their experience in working with local businesses.
Lastly, learn as much as you can about how the firm works with its clients. At the end of the day, you need to consider how comfortable you are with their practices. You will want a firm that will become a partner in building your business and not merely a paid service provider.