The fact that SEO, or search engine optimization, is needed is no longer a secret. However, if you are a business, then you may wonder whether you should perform your SEO yourself, hire a freelancer to get the job done quickly, or enlist the services of an SEO agency. There are pros and cons to each of these options and you need to understand them so that you can make a decision that is right for you.
Option 1 – Hire an SEO Agency
Perhaps the greatest advantage of hiring an SEO agency is that, so long as you find a good agency, the work will be done properly and will actually have an impact. The downside, naturally, is that this is also the most expensive option. That said, a good agency should be able to provide you with a return on investment but it is still an investment that you have to be able to make. SEO takes a lot of time to grow your brand and website and you must be able to afford to wait for that.
Option 2 – Hire a Freelancer
The second option is to hire a freelancer. One of the greatest advantages of this is that the work will be done quickly and that it is reasonably affordable. The downside is that you firstly have to spend an inordinate amount of time going through the different freelancers eho will bid on your project and, secondly, that you will have no real guarantee that they are actually any good at what I do. It is risky business, in other words. Not just that, SEO is an ongoing piece of work, which means you may end up with many different freelancers who each first have to learn what they’re predecessor did.
Option 3 – Do it Yourself
The final option is to do it yourself. The clear advantage that is likely to Spring to mind is that it will cost you absolutely nothing. However, that is not actually true. This is because it will cost you a lot of time and time is money. SEO is serious business and it has a serious impact on the success of your business. Hence, doing it yourself is not really an option unless you really know what you are doing. Even if you know what you are doing, it means that you will not be able to spend as much time on actually developing your business.
So which one is best? Clearly, the best option is to hire a professional SEO agency. Unfortunately, this may be an expense that you simply do not have the money for, despite the fact that it should build a return on investment. Should that be the case, then consider hiring a freelancer until you have developed a budget that could be used for an SEO agency. Doing it yourself should really simply be avoided altogether. The worst of all options, however, is to do nothing at all as you will quickly find that your business won’t survive in that case.