You’ve got a great new product and you want an exciting way to show it off. Instead of writing a blog post, why not start showing instead of just telling?
Make no mistake, your audience loves video content. The average millennial, for instance, spends at least an hour per day watching video content online, making a product video the best possible way to show off your new wares.
We understand that video production can be a challenge. That’s why we’ve put together this quick guide to help you create a product video that your brand will be proud of. Keep reading to learn more!
1. Match Your Audience’s Tone
Striking the right balance between an authoritative voice and one that’s fun and inviting can be a challenge. But don’t worry, there’s an easy tool you can use to create a script that’s sure to resonate with your audience: just match their tone!
You should have plenty of market research that includes an in-depth analysis of your audience. Use that info when writing your video script.
Keep a tone that’s consistent with your previous branding and makes sense for your audience.
2. Keep It Brief
While people are spending more time on video content, they aren’t watching videos in full. To maintain their attention, your video shouldn’t exceed a length of five minutes.
Three to five minutes is the sweet spot as it’s enough time to show off your new product, get people excited, and move on.
To make things easier, try and keep your script between 400-600 words.
3. Collect Great B-Roll
Watching talking heads gets boring after a few seconds. To keep your audience’s attention, you’ll want to splice in plenty of b-roll of the brand new product.
In fact, b-roll will make up the bulk of your product video, so be sure to shoot more footage than you think you’ll need. It’s always better to have too much footage to choose from than not enough.
4. Use The Right Editing Software
Speaking of choosing footage, if you’re not a video editor by nature, you might find the editing process daunting. But don’t worry, you don’t need a massive editing suite or even expensive software.
There’s plenty of free software that can help you trim your video, like Adobe Spark.
Spark is user-friendly enough that you’ll get the hang of editing even if you’ve never edited a video in your life.
5. Leave Them Wanting More
While your video needs to inform, it should also keep people excited about the future.
End your video with a call to action that tells your customers where to find the product or more related information. Be specific and give them all the information they need, like URLs or phone numbers.
How to Create a Great Product Video
You don’t have to be a world-renowned filmmaker to create a great product video. With these tips, you’ll have the fundamentals you need to create content your audience loves.
For more information on how you can improve your digital marketing campaign, be sure to check back with our blog.