Starting an eCommerce store in Brisbane is not an easy feat. The process of setting up the store should be planned out efficiently to ensure no issues happen during the launching phase. However, some businesses in Brisbane, such as Suncorp Group or Domino’s Pizza, have publicly made their mark that it is easy for users to search for their eCommerce store. Whether it is Queen Street Mall or the Brisbane Arcade, you can find most of the stores there on the internet already.
If you have plans on creating an eCommerce store, you need to contact the best SEO agency in Brisbane. But there will always be some who will not hire these agencies and try doing the SEO independently. While this may save them money, they may encounter a few SEO errors that can negatively impact their store and company.
Targeting Keywords with High-Volume
When you are searching for the best keywords, you may get enticed and choose high-volume keywords. One SEO error that some eCommerce stores in Brisbane tend to do is that they target high-volume keywords. This is not ideal for companies that are still starting. While the high-volume keywords can gain your store more customers, you also need to face off with other big brands who sell the same products or services like yours.
Targeting this type of keyword is a waste of time for your company, so save yourself the hassle and target low-volume keywords that have the potential to rank at the top page. You can also do geotagging on your keywords if you target a specific area like Brisbane.
Most of the time, eCommerce stores in Brisbane will have identical products that only have size and colour differences but uploaded in separate pages. You can give users the option to choose the product colour and size on a single page. But if you separate them, there is a high probability that those two will be flagged as duplicate content that could hurt your SEO.
If you want to prevent your pages from getting flagged, you need to identify and fix the duplicate pages on your website as quickly as possible. You can also use canonical tags to fix the duplicate content issue.
Slow Loading Website
There is nothing more frustrating for a Brisbane user than to enter a website that takes more than 5 seconds to load. Any slow-loading website is terrible for your eCommerce store in Brisbane because it can potentially make you lose money. Apart from losing money, a slow website can lower your rankings in search engine results and decrease your customers and clients’ overall shopping experience in Brisbane.
Usually, your eCommerce website loads slower than some websites because of your page’s listing and resources, but that does not mean you cannot do better. You can apply different methods to increase the loading speed, including removing unnecessary, heavy photos on a page, or using tools to optimize your page images like the JPEG Optimiser.
If you want to avoid these SEO errors, you should contact a professional SEO agency in Brisbane. They know how to ensure that your website will cater to users from Brisbane, so you can expect improvements with your eCommerce website.
Author Bio: Jeannie Mai is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.