In business, there’s one uncontested fact: the customer is king.
Without the customer, there are no sales. Without sales, there’s no business.
As a business owner, one of your biggest objectives is to attract more and more customers. The greater the number of customers you have, the more sales you will make. This is the best way to grow your bottom line.
However, attracting customers is easier said than done. There are probably tens of businesses competing for the same customer.
So, how do you stay ahead of the curve?
Here’s how to attract customers – and not just any customer, but customers who convert.
Offer a Quality Product
The quest to attracting converting customers begins long before you even advertise your product. It begins during the product development stage.
You’ve probably heard of products that sell themselves, right? Those products don’t make themselves either.
Before you bring your product to market, do sufficient research and ensure you’re developing a product that your target customers will need.
Does the product solve an existing problem? Are there other products solving the same problem? If yes, is your product differentiated enough?
When you offer a quality product that solves a user’s problem efficiently, you’ve already won half the battle – as far as attracting customers is concerned.
Excellent Services Attract and Retain Customers
Your product might tick all the right boxes, but if your customer services are below par, you’ll be doing your business a big disservice.
The modern customer wants personalized service. They want to feel valued. When they call the business to make an inquiry, they don’t want to wait for minutes on the line. If you’ve got a brick and mortar store, they expect excellent and engaging services from your staff.
When you offer excellent services (coupled with a quality product) even customers who find your store by chance are likely to recommend your business to their friends. This is how you attract converting customers.
If you want to attract customers, you need to be where they are – online. The vast majority of Americans now shop online regularly.
If your business is only brick and mortar, you need to take it online. Check out this starting an online business checklist and follow it.
Taking your business online is not just about setting up a business website or ecommerce store. You also need to craft and implement a suitable digital marketing strategy. This can include social media and search engine marketing.
With an online business and an effective digital marketing plan, you’ll be able to attract and convert customers with ease.
Your Business’ Mission/Purpose Matters
Of course, your primary goal is to make a profit. But if you want to attract customers with the least effort, your business has to be about something greater; something that resonates with your target consumers. 63 percent of consumers prefer to purchase from purpose-driven brands.
If your target audience is passionate about environmental conservation, it will do your business a whole lot of good if you can make environmental conservation its primary mission. Let these reflect in your branding and corporate activities.
Know How to Attract Customers
As an entrepreneur, it’s not just enough to know how to develop a product or service. You need to know how to attract customers too. Having read this guide, we’re confident you now know how to not only attract customers but also convert them to paying customers.
Keep reading our blog for more business tips and insights.