With restrictions finally lifting, how are our wine habits set to change?
From the persistence of virtual tastings to the rise of wine delivery, UK wine habits are in the midst of a transformation. Last year, the COVID-19 pandemic turned every aspect of society on its head, including socialising and shopping. Suddenly, grabbing a glass of wine with a friend was no longer an option, and you couldn’t just nip to your local winery to keep you wine rack stocked up.
More than a year on from the onset of the crisis, and things are finally (hopefully) looking up. Vaccines are slowly yet surely being rolled out, and restrictions are gradually lifting in time for the summer.
So what does all of this mean for wine lovers? Let’s take a closer look at what the rest of 2021 has in store.
Pink prosecco is all the rage
We’re all hoping that there will be plenty of reason to celebrate this summer, and nothing says celebration better than prosecco. Except pink prosecco.
Rosé remains one of the most popular options for wine drinkers, especially when the weather is warmer. In fact, last year some retailers reported selling as much as seven times more rosé than in summer 2019.
The prosecco trend and the rosé trend are still both going strong, so combining the two is sure to get many mouths watering.
It’s all about wine delivery, UK and abroad
With shops, restaurants and bars closing for months at a time, many of us turned to online wine sellers to meet our tipple needs. Wine delivery UK offers a fantastic way to get to know many different kinds of wine, without the hassle of having to stock up at the shops. Buyers are also rewarded for big orders, with free delivery options and lots of discounts. This makes it easier than ever to have wine delivered straight to your door.
Of course, wine delivery has been a popular option for years now, but the pandemic really brought it to the forefront of our shopping habits. Even as bars and restaurants open again, the sheer convenience of it means that online wine delivery is unlikely to stop any time soon.
Virtual tastings aren’t going anywhere
While we were all confined to our homes, winery tasting rooms became a huge hit. 2020 saw the rise of virtual events that allowed wine lovers to get up close and personal with the wines they love, while also discovering new favourites. Many people actually prefer being able to do this from the comfort of their own homes rather than having to travel to a specific event space. Instead, samples are sent directly to attendants. We can’t see this going anywhere soon.
Sustainability is key
While the end may hopefully be in sight for the COVID-19 crisis, the climate crisis rages on. As such, sustainability is still a huge aspect of any and all industries, including wine. And it’s more than just a buzzword; it represents a consistent effort to making sure the wine we enjoy comes from eco-friendly and ethical sources.
As well as reflecting a commitment to organic vines, green winery designs and carbon neutrality, this push for sustainability is also encouraging shoppers to choose local options.
When it comes to wine delivery, UK options are a great way to reduce the carbon footprint of your bottle and support local sellers. Wineries are also expanding their economic and social accountability, promoting racial and gender diversity, as well as the fair treatment of workers. These concerns are particularly important to younger drinkers.