The popularity of Instagram continues to grow. Hundreds of millions of users visit the platform every day to view beautiful photos, laugh at Reels and be inspired by IGTV. Insta takes a leading position in the list of the most visited sites of this year.
In addition to inspiration, people come online to earn money.
But recently it has become more difficult to do this, given that the competition has grown significantly. Influencers, businessmen and celebrities are constantly fighting for the number of likes, comments and subscribers. These metrics are important for each account. The larger the asset on the page, the more likely it is to become a popular maker.
If you maintain an account and regularly post new content, but the activity is very low, then your publications are not relevant. To be able to keep the audience and get a lot of likes, reposts and comments, you need to have knowledge about what content is in demand.
Naturalness. People are tired of impeccable posts about a beautiful life. Now maximum openness and honesty are in demand. You probably remember that there used to be a lot of authors who talked about cloudless everyday life and simply earning money. But the users realized that they were being deceived. Tell real life stories, show your ordinary everyday life and share the problems you had to face. Be as open and honest with the audience as possible. The best strategy is a friendly atmosphere and simple understandable texts that will be understandable to anyone.
Contests, marathons, polls. Communication with the audience is one of the main factors for increasing reach. The more you communicate with subs and come up with new activities for them, the more actions they will perform on the page. You can conduct surveys in stories, and select several posts in the feed for contests and marathons. It is desirable that users can also participate in this and share the results with you, so be sure to make sure that the commentaries are open.
Reels and IGTV. It’s no secret that Insta no longer positions itself as a photo sharing network. This was officially stated by the head of the platform in one of the posts. Given this fact, it is obvious that photo content is not as popular now as it used to be. You will not surprise anyone with a successful selfie or photos of dishes from a trendy restaurant. In order to keep the attention of existing subscribers and get new viewers, it is necessary to focus on the video. You can adapt these formats to your theme and post new clips a couple of times a week.Instagram’s algorithms are now especially actively promoting such content, because they want to attract the attention of the majority of users to the video. If you use the search, you will see that the topic on the given topic will be the first to come out. And this means that with the help of Reels, you can effectively promote your account. If your video wins the top, you don’t have to buy instagram likes to increase activity. Such formats have excellent coverage indicators.
Information. Spending a lot of time on social networks, people think that they are wasting their time. Influencers are increasingly trying to prove that they are not in vain watching their stories and commenting on posts. Useful or educational posts are now at the peak of popularity. If you are not an escort, but want posts to collect a lot of likes, publish interesting life hacks and tips for everyday life. Also, users like quick recipes of dishes, you can make it a “highlight” of your page.
Funny pictures. Memes have become an integral part of the life of almost every active user on the Internet. Your subscribers will be delighted if you publish entertaining content in stories a couple of times a day. For example, you can wish a good day with a funny demotivator or a postcard from TikTok. An excellent solution would be to introduce a category of thematic memes. Often such publications get into the top and become popular. The more often you use funny pictures or videos, the more likely it is to collect a lot of likes.
Now you know which posts and stories are relevant in 2022. You can integrate each of these formats into your account qualitatively. To always stay on trend and keep readers’ attention, do not forget to keep track of current trends, this will help you create high-quality content. Any novice blogger can achieve a good result if he takes a responsible attitude to maintaining an Instagram account. Good luck!