Social media users now number over three billion people worldwide. Businesses trying to capture a significant audience have the opportunity to reach many of these people through effective marketing. Social media competition, though, can be restrictive, with limited amounts of content cutting through the noise.
Integrating several tools is one way to differentiate yourself from the pack, using a more streamlined and data-driven approach. Analysis of social media accounts and engagement also gives businesses a better understanding of how to know their customer. So, what tools should you be considering for your social media campaigns?
Operating multiple social media accounts is time-consuming, so it is useful to publish content from a single location. Buffer lets you create content that will fit the format of the major sites like Twitter, Facebook, Instagram, Pinterest, and LinkedIn. You can develop your content within Buffer before scheduling the posts for publishing at a designated time.
Video marketing is a powerful way to engage audiences across social media. Video creation can be difficult, though, so a tool like Animoto can help. You can create video content using one of the many templates, with the result being quality videos that require minimal input. The basic process involves adding your images to the template, editing the text content, and letting the tool build your video.
Socialbakers offers many different elements to help with social media marketing and social listening. The tool uses AI technology to analyze audiences, providing customer personas you can target. If you want to employ influencer marketing as a strategy, Socialbakers can also find the best matches so that you can invest your budget wisely.
Agorapulse is a dashboard for operating multiple social media accounts. Along with the ability to schedule posts, you can also monitor your comments, mentions, and messages from the same location. You can create bulk uploads, so you don’t need to monitor your accounts continuously. Additionally, the reports feature lets you follow factors like engagement that will show if your strategies are working.
Piktochart is a tool that simplifies the graphic design process. There are formats built for all types of online designs, but you can focus specifically on social media options. Whether you need to create an Instagram post, LinkedIn banner, or Facebook cover, Piktochart has a template ready. You can quickly adjust the basic design to include a new image and text, providing you with a high-quality graphic for your social profiles.
Sprout Social focuses on the essential elements for growing a social following. The tool listens to your industry, providing insights about up-to-date trends. Content can be managed and scheduled from a single location, with your team able to collaborate successfully. Communication with followers can be controlled from a single inbox, while decisions can be made based on deep insights provided by Sprout Social.
The many social platforms allow users to grow a following at no cost. If your content is engaging and compelling, it is possible to build a substantial audience in your niche. However, it is tricky to operate successfully across a variety of platforms.
Adding several tools to the process can make a big difference, helping to streamline your operations. From content creation to publishing, there is a product that can assist you. You don’t need to use tools on your social media platforms, but a carefully selected collection of products can drastically improve results.
Todays customer no longer wants but now demands that businesses understand their needs. Effective social listening and social media marketing play a large role in accomplishing that goal.