Wouldn’t you just love to travel, take photos, write about your experiences, and get paid for it? If that sounds like something that interests you, then learn how to become a travel influencer. Keep in mind that while this may sound like a fun and easy to way to make a living, know that it takes a lot of work to actually make money as well as receive free trips, travel gear, and hotel stays.
The more you treat being an influencer as a business, the more successful you will be. Being a travel influencer can be a part-time gig or a full-time way to make money, depending on how much time and effort you put into it. Here are a few tips to help you get started.
Pick Your Niche
Image via Flickr by Witches Falls Cotages
Choosing a niche is a very important part of being a travel influencer. The more specific you are about the niche, the more you become an expert on it. You can focus on topics such as architecture, interesting decor, cuisine, and art. You can have an outdoorsy niche or a glamorous one; just try to stay on topic as much as possible. The more of an expert you appear to be, the more companies that are relevant to your niche will want to work with you.
Build Your Brand
In order to create your unique voice and tone, you need to build your brand so that it’s consistently reflected across your website, blog, and social media channels. When you’re thinking of a name for your brand, think carefully, because once you choose your domain name and the name of your website and blog, that is the one you will have for years. Choose a title that’s relevant and easy to spell. Many travel influencers just use their own names. No matter what you choose, make it consistent across all platforms.
Set up Your Business Tools
Your website is vital to your business, so either take the time to learn how to make one or invest in having a professional create one for you. When companies are looking at your website, they want to see it polished and professional. Make sure you have an excellent photo of yourself and use it on your website, blog, and social media accounts so you’re instantly recognizable. It’s also important to have a business email account and to always use proper email etiquette.
Use Social Media Platforms
To be an effective influence marketer, you must have several social media channels and regularly post on them. YouTube, Instagram, and Pinterest are excellent for travel influencers, as they are great platforms for showcasing any products or locations through vivid photos and high-quality videos. Invest in a good camera that can take still shots as well as video. Hone your photography, video editing, and writing skills so every post is clear and of top-notch quality.
The more you learn skills and use tools that help you as a travel influencer, the more followers and fans you will have. Soon you’ll be receiving those coveted free trips, hotel rooms, and great travel gear so you can live the life you want — traveling the world.
To read more on topics like this, check out the lifestyle category.