Thanks to technology, it’s easier to start a bookie business than ever before. That’s good news because more than $20 billion was spent on sports betting since the Supreme Court cleared a path for legalized sports betting.
Right now, legalized sports betting is only available to 30% of the population in the US, and that is going to grow quickly.
The key to your business is finding bookie software that does a complete job. What do you need to look for when searching for the right vendor?
Keep reading to learn what you need to look for when trying to find a bookie software solution.
1. Longevity
Experience is everything in the software industry. Choosing a bookie software company that has a long track record shows they’re committed to helping you grow your business.
It also keeps you from signing up with a fly-by-night company poised to rip you and your customers off.
2. Onboarding and Service
Software isn’t perfect and you’ll have questions at some point. You have to know what the customer service is like. You don’t want your software to go down during March Madness and have no way to resolve the issue.
Make sure that the software is easy to use, too. Some software companies have an onboarding or training process to help you get started.
3. Features
What are the key features of bookie software? You should look at the types of betting options available. Look for popular sports like football and basketball.
At some point, you’ll want to expand into horse racing and international sports. The best bookie software will let you grow your business easily.
4. Price
Most people put the price at the top of the list of things to look for in software. Price is important because you need something that will allow you to keep more of the profit.
Yet, if you choose only on price, you could end up with you pay for. Even worse, you could commit to one software only to find out there are extra fees for things that should be included.
Make sure that you find out exactly what the software includes and how much it costs. You should ask directly if there are other fees.
5. Privacy and Security
You worked really hard to get people to trust you and your bookie business to work with. You don’t want that trust to go away because the software vendor had a security breach.
That puts your bookie business and your customers at risk. Don’t think it can’t happen to your small operation. Hackers targeted betting operations across the world and were successful in 2019.
The best software companies have very strict security protocols in place.
How to Choose the Best Bookie Software
This is a great time to start a bookie business. When you have the right bookie software, you can scale and grow your business.
Be sure to look for a software vendor with experience, great customer service, the features that you need, and strong security.
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