As a business, real estate agents have two jobs: First, they sell and handle real estate transactions. Second, they must generate leads. In order to maximize your real estate lead generation, the proper plan must be in place.
This blog post will explore the most common tactics successful Realtors use to generate the most leads possible with the resources they have available.
Engage With Their Sphere of Influence
Real estate agents should start their lead generation journey with their sphere of influence. This is also known as their SOI, and can be defined by the people they know best.
Here is the importance of the Sphere of Influence for a real estate agent and how to generate leads with them:
– Buying a home is the biggest purchase most people make, so they will want an agent who they can trust to make the process seamless and stress free.
– If you are a real estate agent, your SOI is usually the fastest (and cheapest way) to generate leads.
Frequently Post on Social Media
It is important to be on social media as a Realtor. This is where you can post updates and articles about your business and the industry as a whole. Here are some of the most popular social media sites:
– LinkedIn: This is a professional network that allows you to search for other professionals in your field by category. You can also connect with them through their messaging feature.
Google Plus: This is another professional networking site that allows you to connect with other professionals in your field, view their profiles, and follow them on the site.
– Facebook: This is a social networking site that allows you to connect with friends, family, and colleagues by creating pages for businesses and people within your industry. You can also create groups (such as business groups) on the site that allow other professionals in your field to connect.
– Twitter: Twitter is a microblogging site where you can post short messages called tweets.
Start an Email Newsletter
Once you have decided to start your email newsletter, you can do so by using the following:
– Choose a name that is relevant to your business.
– Create a masthead or header with the company logo and contact information.
– Create a content section that includes articles on the latest industry news, tips, and trends, as well as how-to’s. You can also include links to blog posts or other helpful content on your website, as well as a link to your social media sites in this section.
– Include an opt-in box at the end of each newsletter that allows subscribers to sign up for your email list.
– Choose the frequency of when you will send out your newsletters. For example, you can send them weekly, biweekly, monthly, quarterly, or annually.
– Use different email addresses for each newsletter. For example, use one address for newsletters about new developments in your industry, another address for newsletters about real estate news, and yet another for newsletters about how to increase your blog traffic.
– Use an email service provider (ESP) that allows you to create an auto-responder that will send out a welcome email to new subscribers.
– Provide a way for subscribers to unsubscribe from your newsletter by deleting the subscriber from your list.
– Once the newsletter is complete, publish it on your website.
Geo Farm a Neighborhood
Geographic farming is the process of using a geographical area to locate prospects and customers. For example, you may be a real estate brokerage owner in Los Angeles and want to generate more leads in your market. You may decide to start geo farming by investing in several fax machines throughout Los Angeles located at various businesses and residences.
The idea is that when people receive their regular business or advertisement flyers from you, they will also pick up your faxes from the businesses/residences around them.
– Use different phone numbers for each geographic area (i.e., area code).
– Create an auto responder email for people who have called into your office but did not leave their name or phone number.
– Create another auto responder email for people who have purchased listings from you but did not leave their name or phone number.
– Create another auto responder email for people who have called into your office but did not leave their name or phone number.
– Create another auto responder email for people who have purchased listings from you but did not leave their name or phone number.
– Create another auto responder email for people who have called into your office but did not leave their name or phone number.
– Create a mailing list for your geo farming campaign that can be used to send out real estate postcards and other marketing materials to those customers.
Attending Network Events
To increase the number of leads you generate, attend as many industry events as possible. These events include conferences, seminars, and trade shows. Attending these events will allow you to meet people in your industry and make contacts for business referrals.
– Attend at least one national conference each year.
– Attend at least one regional conference each year.
– Attend as many local meetings as possible.
– Be prepared with a list of attendees for all of your meetings so that you can introduce yourself and start a conversation with those individuals who may become excellent prospects for your business.
– Always be on time for conferences, seminars, and trade shows so that you have time to network with others in attendance.
– Be aware of the event schedule so that you can plan which sessions to attend and which ones to skip.
Final Thoughts
Lead generation is one of the most undervalued aspects of being a real estate agent, which is why it is essential to make it a priority. By following the steps outlined in this blog post, you will dramatically improve your ability to generate leads and be successful as an agent.
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