Long gone are the days when social responsibility was reserved for all the other businesses aside the skin care industry. People are becoming increasingly conscious of the environment and the world they are living in, which is making them rather sensitive to a lot of social issues. The cosmetic industry is making sure to follow along in those footsteps and assure that their brands are, let’s say, becoming more conscious and aware.
For example, if you take a look at Lxmi.com’s social impact, you will quickly see that this industry is no longer only about making your skin beautiful. Sure, it’s still the primary goal, but a lot of brands and companies are making sure to support the society in certain other ways as well, be it by providing employment or investing in charitable funds. All of that has made us even more aware of the importance of big brand’s social impact.
The Importance Of Social Impact
Let me ask you a simple question. Would you rather choose to buy skin care products made from natural ingredients and sold by brands that support and stand for not only environmental, but also economical sustainability of a certain area, or products sold by companies that never give those things a second thought? I suppose I already know the answer to that question.
No matter how much we would like to deny that sometimes, we are all driven by our emotions. What’s more, we are governed by emotions even when shopping, meaning that we will always chose a more socially conscious company to shop at. Perhaps that’s why a lot of skin care companies are increasingly becoming more socially aware – to attract more customers.
I’m not the one to get into the motives of these actions. In fact, I don’t even care about the motives. The truth is that we need more companies to become socially conscious and no matter the motives behind that, the results will be the same. We will get a better society to live in and the whole world might slowly start recovering and becoming a better place.
Here’s an interesting read on that: https://www.forbes.com/sites/macaelamackenzie/2018/06/29/how-to-create-a-beauty-brand-that-gives-back/
How They Do It
Now, simply talking about it won’t actually get us anywhere. Luckily, a lot of beauty businesses have already started their own paths and their own social impact missions, which is definitely creating a difference in the world. No matter how small or insignificant that difference might seem to you, the truth is that it is actually of huge importance. If we all took the same steps, we would definitely have something more to show for.
Since we aren’t all ready or even capable of taking the same steps yet, let me quickly tell you what some of the huge brands in the beauty industry are doing to contribute to the society and make a difference in the world. For all the business owners that are reading this, I hope you will find a way to do the same or equivalent thing in your line of business and make your own impact on the society. Believe me, every single step matters, including yours.
So, not only is the whole beauty industry turning more and more to using all natural ingredients in their products, a lot of companies are also doing their best to remove plastic from cosmetics and support the whole world in dealing with the plastic crisis. The natural ingredients contained in these products are already a huge step forward. Adding the idea of not using plastic in their packaging is definitely an even bigger, commendable step. Go here to get some more info about that.
In addition to that, we need to mention the fact that a lot of these companies are also doing their best to give employment chances to people who are having a difficult time finding employment. For example, certain beauty business are giving high-paying jobs to people in the areas where the natural ingredients they use are growing. Those people are either cultivating or harvesting those natural ingredients and they are getting paid to deliver them to certain beauty companies. Employing people this way shows a significant improvement in supporting the economy.