If you’ve heard of Nu Skin’s skin care products or its distributor program, you’re probably wondering how it all works — and if the products are any good. This review offers a look into almost everything you need to know about Nu Skin, including its background, business model, products, and charitable giving.
Nu Skin Company Review
In 1984, Nu Skin was founded in Provo, Utah, and its headquarters is still there today. The company operates as two different brands: Nu Skin and Pharmanex. Under the Nu Skin umbrella there are several categories of products including ageLOC, Epoch, AP24, PowerLips Fluid, TruFace Targeted Treatments, and LifePak. Nu Skin offers more than 200 products, including lotions, masks, serums, essential oils, oral care, nutritional supplements, and other skin care and wellness products. Nu Skin also operates in 54 different global markets.
While Nu Skin is known for unique premium products, it’s also known for its distinctive business model. Nu Skin does not sell its products in stores, but instead operates as a distributor program. This means that customers can purchase Nu Skin products either from distributors, or can apply to become distributors themselves to sell products.
Nu Skin has a long-standing reputation of creating quality products, offering unique opportunities to its network of distributors, and operating as a successful business. Since 1986, Nu Skin has had an A+ rating with the Better Business Bureau. In 2019, Nu Skin was recognized for the fourth consecutive year as one of the best places to work.
Nu Skin Distributor Program Review
Those interested in Nu Skin distribution can sign up to become an individual Brand Affiliate on the Nu Skin website. This online form requires information including social security number, date of birth, sponsoring brand affiliate ID, home address, and phone number.
To begin distributing Nu Skin products, distributors need to purchase them from the company’s website. Nu Skin distributors always get a 25% discount on wholesale product inventory. However, even with this discount, the products can be relatively expensive. Nu Skin is known for its premium product line, so its important distributors fully understand how much they’re spending and how big a profit they can make from selling those products.
As Nu Skin distributors become more active, they have the potential to climb the Brand Affiliate ladder. Nu Skin’s titles are as follows, in ascending order:
- Brand Affiliate
- Qualifying Brand Representative
- Provisional Brand Representative
- Brand Representative
- Gold Partner
- Lapis Partner
- Ruby Partner
- Emerald Director
- Diamond Director
- Blue Diamond Director
So how do distributors rise up this ladder? They recruit other sellers and grow a team. The benefit is that distributors earn commission on every product their team members sell. To encourage distributors to continue recruiting their friends, Nu Skin offers increased commission as the team sells more products. The process is slightly complicated when distributors first get started, so it can help to learn from other experienced distributors who have been in the same shoes.
To begin earning commission, distributors must have a recurring minimum purchase of $200 and five regular customers. At this level, distributors receive a 5% commission on team sales.
Once distributors build their team, they move up in Nu Skin’s rankings. To move from the distributor level to the executive level, a distributor’s team must earn $2,000 in sales each month. At this level, distributors receive a 15% commission on team sales.
While Nu Skin is hardly the only beauty company with a distributor program business model, it does have unique factors that help it stand out from the competition. For example, it’s free to register to become a distributor. Distributors are encouraged to purchase an introductory product package, which might include some of the brand’s most popular items. However, they’re not required to purchase a product package when getting started.
Nu Skin offers luxury products, meaning price tags can run at the higher end of the market. But you should also know that Nu Skin offers a 100% money-back guarantee within 30 days of product purchase. They also offer a 90% refund for products purchased more than 30 days ago. This can encourage new distributors who don’t have experience with Nu Skin’s business model.
To help distributors get started with their business, Nu Skin offers marketing materials and accessories like travel bags for an additional cost. The prices for these marketing materials can vary. Some US pricing examples include $5 for a pack of five product brochures, $3 for a pack of 10 product cards, and $1.25 for an extra lotion pump. Depending on how many customers a distributor has, these costs can add up quickly.
Review of Nu Skin Products
Many of Nu Skin’s skin care products contain minerals and supplements to give skin a wellness boost. Nu Skin is primarily known for offering high-quality products backed up by user-based studies. By being transparent about ingredients and product effectiveness, Nu Skin has created an atmosphere of trust. Here are some reviews of their popular products in the United States.
ageLOC Me Starter Set
Most skin care routines contain multiple products, including a cleanser, toner, serum, oil, moisturizer, and eye cream. The Nu Skin ageLOC Me Starter Set is designed to simplify and streamline this. This set is the perfect tool to start a new skin care routine, as it gives customers the chance to try out different product strengths and formulas. This set includes powerful ageLOC devices and three essential ageLOC skin care products: Gentle, Cleanse, and Tone.
Tru Face Essence Ultra
Tru Face Essence Ultra comes in flexible capsules filled with a luxurious product. Just open a capsule, squeeze out the product and apply it to the whole face. Customers have seen benefits from focusing on the jawline and sensitive skin around the eyes. When used regularly, Tru Face Essence Ultra promotes a glowing, dewy complexion and healthy, vibrant skin.
Tri-Phasic White Cleanser
Nu Skin has a few different cleansers, but the Tri-Phasic White Cleanser is a customer favorite. It’s a soft and silky mousse cleanser that leaves skin looking bright and glowy. It also gets rid of skin discoloration over time for a smooth, even complexion. This cleanser deeply cleans pores without leaving skin dry or tight, and has a light, pleasant scent.
Celltrex Ultra Recovery Fluid
After a long, stressful work week, skin can benefit from a detox. Celltrex Ultra Recovery Fluid is a powerhouse when it comes to ridding skin of toxins that can cause dryness and clogged pores. This product can be used as an essential step in any skin care routine when used right after a cleanser and toner. Nu Skin’s Ultra Recovery Fluid is made using two unique ingredients: Bioadaptive Botanical Complex and HydraFlex Blend. The first ingredient helps skin stand up to irritants including dry and humid weather. The second ingredient acts as a flexible layer that locks in and filters moisture.
Epoch Glacial Marine Mud
Epoch Glacial Marine Mud is one of Nu Skin’s most well-known products — and it’s one that has lots of overwhelmingly positive reviews. One reviewer even said that this is a product she “CANNOT LIVE WITHOUT!” Applying a face mask is a great way to be kind to stressed skin after a long day. This mask is also affordable at just $35, and a little goes a long way. After rinsing off this mask, customers notice that their skin is soft and moisturized. When used over time, this mask can also draw out impurities in the skin for a clearer complexion.
Nu Skin Body Smoother
Nu Skin Body Smoother is a quick-absorbing body lotion that delivers essential nutrients, moisturizers, and humectants to the skin. This product uses hyaluronic acid and the humectant NaPCA, which locks in moisture when used right after a shower. Body Smoother also contains nourishing ingredients including aloe vera, vitamin E, algae extract, and vitamin A. According to reviewers, Nu Skin Body Smoother is light and non-greasy, making it a popular daily moisturizer.
Nu Skin’s ageLOCDermatic Effects is a body-contouring lotion designed to leave skin smooth and firm. It’s also designed to promote cell turnover and deeply hydrate the skin. Nu Skin recommends applying this product in the morning and at night, especially in conjunction with ageLOC Body Shaping Gel. Reviewers have said that this product has a pleasant “orange peel” scent and that the bottle lasts a long time.
Nu Skin Hand Lotion
Nu Skin Hand Lotion is light and non-greasy while still feeling rich and luxurious. This is one of Nu Skin’s staple products, with many reviewers mentioning that they can get back to what they were doing after applying this hand cream — with no oily residue. Nu Skin Hand Lotion is made with aloe vera and the humectant NaPCA, which binds moisture to skin and protects against dryness. Reviewers have said that the Nu Skin Hand Lotion keeps skin soft and moisturized even amid dry winter air.
Nu Skin Perennial Intense Body Moisturizer
Perennial Intense Body Moisturizer soothes skin, keeping it soft and smooth year-round. Ingredients including IBR-Dormin and kukui nut oil extract defend skin against dryness and aggressors without leaving skin oily or tight. The Perennial Intense Body Moisturizer is also made with narcissus tazetta bulb extract, which improves skin’s resilience, especially during cold seasons. Reviewers have said that this product has a light scent, absorbs into the skin quickly, and feels rich and luxurious.
Nu Skin Liquid Body Lufra
Liquid Body Lufra is an exfoliator designed for use all over the body. With ingredients including finely ground walnut shells and aloe vera, Liquid Body Lufra gently scrubs away dead skin cells and excess oil, leaving skin soft and polished. As with most exfoliating products, it’s recommended to use this product two to three times per week and follow with a rich moisturizing lotion, such as Nu Skin Body Smoother. Reviewers have said that this product leaves skin looking healthy and revitalized, and that it works especially well for pedicures and manicures.
Nu Skin’s Charitable Giving Programs
Along with creating skin care products and supporting a network of distributors, Nu Skin focuses heavily on charitable giving programs. Nu Skin’s Force for Good Foundation was born from a vision to improve peoples’ lives throughout the world. Blake Roney, Nu Skin’s founder, wanted to create something more than simply a beauty and health company — he wanted Nu Skin to have a tangible impact on the world. For more than 20 years, the Force for Good Foundation has supported children’s education, economic opportunities, healthcare, and disaster relief in more than 50 countries around the world.
Nu Skin has also recently taken steps to improve their company-wide sustainability practices. By 2030, they are committed to changing all product packaging to recyclable, reusable, and/or renewable materials. They also plan to invest 50% of their Force for Good Foundation giving into communities that provide essential planetary resources.
Review of Nu Skin United States Summary
As distributors and non-distributors will attest, Nu Skin has many positives. Since 1986, they have focused on creating effective skin care and wellness products that stand up to their high price points. They also offer various benefits for first-time distributors, including a 100% money-back guarantee, a free signup process, progressive commission percentages, and no monthly purchase requirements.
However, some things could be better about Nu Skin, such as the high product price tags, high requirements for receiving commission from team members, and charging extra for marketing tools and accessories.
Overall, Nu Skin is a company that truly cares about the world, as evidenced by its various charitable causes. Nu Skin has been around for decades, and boasts a comprehensive line of high-quality products and an enthusiastic network of dedicated distributors.