Social media is fast becoming the preferred promotional platform for fitness professionals and personal trainer. It’s easy to see why. For little to no cost, professionals can establish comprehensive profiles, post promotional content, invite community members to events, share engaging information, and capture leads which – when followed up on – often turn into paying clients.
There are so many social media platforms for personal trainers to choose from. Twitter is one of the more popular. If you’re thinking about advertising your fitness business on Twitter check out theglossary put out by Twitter and discover just how to use this social media platform to its full potential.
Here are four essential things you need to do when starting out as a fitness professional on Twitter.
Follow Industry Thought Leaders
The first thing you want to do once setting up your Twitter profile is to start following other Twitter accounts. The only way you’ll learn what works and what doesn’t is by looking at what the big hitters in the fitness industry are putting out. What’s more, you can leverage thought-leader content for your advantage by re-tweeting it (be sure to thank the content producer when doing so).
By following Twitter accounts which are making waves in the industry, you gain keen insights into what’s happening in the world of fitness. This means that you can be one of the first ones to break any news. This will make you a thought-leader in your own right.
Build Your Own Following
Once you’ve got a healthy collection of Twitter accounts you follow in the fitness industry, the next step is to build your own following. This is where leveraging other social accounts will help greatly. You’ve got Facebook, right? Perhaps even a Facebook business page for your services? Be sure to let followers of your other social media accounts know that you’re on Twitter and ask them to follow you. This will skyrocket your follower numbers!
If you’ve got a bit of money to spend, you can even run a competition on Facebook – giving people the chance to win a prize if they follow you on Twitter. However, you’re sure to gain a steady flow of followers if you’re posting to Twitter on a regular basis (at least once a day).
Personalise Your Interactions
Want to know which fitness-related Twitter accounts do the best? They’re the ones that personalise interactions and make their followers feel special and appreciated. Consider typing out a short thank you message on a word processing program on your computer. When you gain a new follower, send the pre-written message to them and insert their name.
Likewise, when someone re-tweets or likes something you’ve posted, why not thank them personally for doing so? In these messages you can include links to your website, your other social media accounts, or even your contact number and email address. However, do it in such a way that people don’t feel that they’re being overtly marketed to.
Post Quality, Value-Adding Content
Last, but certainly not the least important, is the need for quality content. We’ve added ‘value-adding’ to the heading above because that cannot be understated. Anyone can post for the sake of posting, and with the hundreds of thousands of fitness professionals already posting regularly, average content will get lost in the noise.
Make sure to see what the fitness thought-leaders and leading personal trainers are doing on Twitter and do even better than them. Try and ensure that the content you share, be it images or videos or GIFs, actually add value to the lives of your followers. Content involving tips and tricks, fitness hacks, ‘did you know’ posts, and competitions perform so well on Twitter.
Twitter is a powerful medium as people go onto this to discover new and interesting facts and figures. As people scroll through their feeds at a very rapid pace, as we’ve said before you need to post something truly exceptional in order for the reader to stop and take notice. However, if you follow the tips that we’ve outlined above you’ll be well on your way to making a success out of your Twitter promotions.
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