For decades the woman’s purse has come to be considered to be almost another appendage, accompanying women everywhere they went! Purses were a very useful thing, despite their relatively small size when compared to the briefcases the male of the species carried with them on their daily march to and from work, the purse seemed to almost be a bottomless pit, a mysterious space that defied physics with how much stuff it could hold without weighing over a metric ton! The average woman was known to carry a panoply of items in her purse including not just wallet, keys, and more recently, phone, but also a full makeup kit and mirror, a range of strictly feminine products, a box of tissues, a change of clothes that included a pair of shoes and a sweater for when it got chilly out, sunglasses, sunscreen, a paperback romance novel thicker than a weightlifter’s wrist, a lady’s magazine or three, a sewing kit, a first aid kit, a pack of chewing gum, lunch, and in some extreme cases a nippy little foo-foo dog named Trixie or Pumpkin.
Wow! That’s a whole lot of stuff, and yet women carried it all around with them in their purses as if they had packed for an expedition to summit Mount Everest! While you will still see plenty of women lugging their purses around as if they were indeed permanently connected to their bodies, some things have changed, and a great many modern women eschew being saddled with a high mass purse in favour of carrying around something much, much smaller- a designer cardholder from a popular fashion house like famed Louis Vuitton! That’s it. A cardholder. A holder of cards. You might be able to shove a house key in it, and maybe a stick of gum.
How in the world this kind of huge sea change in women’s personal daily luggage came about isn’t that big a mystery, it seems there was this thing called Women’s Lib in which the female of the species decided they had quite enough of the kitchen, so they burned their bras and went out and got better jobs than their husbands had, creating an unexpected windfall for psychotherapists specializing in men’s inadequacy issues. Now, most men didn’t mind the bra-burning thing so much, in fact, they kind of liked it, but having to compete with super competent, totally independent women carrying designer cardholders in the workplace really popped their tops!
Over the decades since, men have largely gotten used to the idea and (grudgingly) accept women as their rightful equals in business and even admire them! Some men have gone so far as to replace their briefcases with designer cardholders, but can’t quite bring themselves to go with hip and stylish patterns and colours like their female counterparts, and stick to dull boring men’s colours like brown, black, grey and taupe. We aren’t even sure that taupe is actually a colour, which is good if you are seeking something that is masculine and… oh, sorry we just bored ourselves to sleep! Where were we?
Oh yes, the women of today totally kick butt and rock those designer cardholders all the way to the top! You go, girl!
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