If you are looking for a way to make your website look a little more attractive and eye-catching, then you should look at ways to improve the different the visual aspect of your website, like the theme, background colors and images, and make sure they all work together.
In fact, as you surely know, a website is not only the place where you can upload new written content. It’s also the ideal place for you where you can show pictures and videos. While the visual has always been important for websites within the design, fashion and food industry, many other industries, like insurance or gaming sites with focus on reviews or advice to the reader, often have put less weight to the importance of images. However, as Google improves it’s indexing of images, your gallery becomes an important way to increase your website traffic – regardless of which industry you are in!
Yeah, we live in an epoch made of images. People are “naturally” likely to feel attracted from a photo more than from a written article – that’s a fact. Our brain can actually catch colors and shapes in a picture in a quicker time than reading written words. That’s why you should always put your photos center stage when it comes to your website design.
Now, the point is that pictures that look unprofessional or little interesting can’t really bring any benefit to your website – on the contrary, they will immediately destroy all of your efforts to write best pieces and articles!
If you don’t want your audience to land on your website and run away soon after, you necessarily have to take care of your visual content. What does that mean? Improving your website visual content simply mean that you have to take your pictures (and videos) to the next level. Too hard for you? Not at all! Just follow our tips below, you will learn all the ways you can make your photos look seriously attractive and definitely professional.
So, here we are with a series of important advice for you. Here you will easily see what can really make all the difference between a boring picture and an eye-catching one. Making attractive photos doesn’t depend from using an expensive camera or from special subjects or sceneries to focus on. You can even use your mobile and take a picture of a regular everyday moment. But the bottom line is that our tips help you make professional photos that everyone will appreciate!
- Light is everything in photography
Remember that without light you can’t take a picture – this is enough to explain the essential role of light in photography. Make sure that you have a high level of lighting before taking a photo. A good amount of lighting highlights the subject of your photo. If it’s a portrait, good lighting helps reduce shadows and it makes the natural skin color look fine and professional.
- Contrast makes the difference
Lighting level can be adjusted through specific photo editing programs (the most popular one is Photoshop). Contrast between light and shadow is useful to give your photo an extra kick and make it look really professional. Increase the contrast level to eliminate undesired elements in the shot and to put the subject center stage.
- Eliminate all aberrations
Most shots include undesired elements, that can result to be very disturbing in the picture. You can eliminate those distracting elements by adjusting the contrast level and by cutting the edges of the shot (depending on the shot itself). You can also cover any aberrations by adding a short text on the picture.
- Choose who/what is your subject
It’s important that you have a precise idea about who or what is your main subject. As long as you have a clue of what image you want to get, you will be able to zoom in tight on your subject. Avoid taking photos where there are multiple subjects: you will get your audience confused about where to focus their attention… the result will look more like a mess!
- Capture attractive sceneries/subjects
Obviously, the more unique and interesting your subject, the more eye-catching your photo. Photography is like hunting: you have to be patient and wait for the very unique moment to capture. Keep yourself not too taken by the subject, so you will be able to know when it’s the right moment to shoot a photo.
- Perspective changes things in positive
Photographers aren’t scared to take the risk: they know that a unique and original perspective can change everything in their shot. Things stay basically the same, but if you look at them from a different and unusual perspective, then you will discover new edges, new details and an overall new way to consider them all.
We hope this article has given you some ideas on how you can make your website even more unique and attractive to your readers! For more posts like this one from My Zeo, check out our blog category here!