A critical factor helping your website rank on search engines, search engine optimization is important but is even more potent when clubbed with your other marketing channels. If you want to excel the race, seo become undeniable. This is one of the only ways to can actually access your intended audiences and consumers who are in search of products of services similar to yours and have not heard of you. But to make yourself heard and seen, you need to club your seo efforts with your overall digital marketing strategy of social promotions, paid campaigns, guest blogging and more.
SEO efforts are visible in things such as on-page optimization where your whole website is optimized as per the best keywords you invested in via Google ad words. SEO is also about landing pages, what are they about, how they presenting the intended information and how solid is your call to action. Also clubbed with your PPC efforts and your content marketing on different channels.
To help you integrate SEO with your overall online marketing, let us help you get started with these simple tactics you can apply any day.
Use Adwords for the best keywords
A very apparent integration of SEO with PPC – using adwords to target the best keywords and get more traffic and conversion is always a great idea. While most businesses are not redirecting their approach to this formula, this will certainly help you gain in-depth targeting unlike other methods. Simply set up a PPC campaign and implement your best SEO keywords taken from Adwords. You should create a few mock up pages in your PPC campaigns to get more eyes and further convert that traffic.
Run Paid Social Ads for excellent performance
It is the reality of today and the sooner you come to terms with it the better that social traffic can only be gained via paid ad campaigns on these platforms such as Facevook, Twitter and Instagram.
You can promote your social posts as per the demographic and play along with catchy, sometimes click baiting headlines to see how your audiences react to the same. For a successful execution of this make sure you have a clear buyer persona in your strategy to help identify the right kind of consumer you are looking for.
Mix up Ad words and Social media platform promotions – you simply need to carefully optimize your conversion using Ad words and paid social media traffic. This can be beneficial for your link building too, provided you have optimized your content well.
Go for remarketing
This has been widely proven to be a successful effort for many marketers out there and is highly recommended, but hardly executed. Remarketing will help you get back to the audience who might have visited or reached out to your brand in the past. You simply need to tune up your marketing by integrating SEO and make it more viable for the audiences. Re-update your video descriptions that give users a clearer picture of the product. Promote your new discounts or offers and create and share more case studies for your clients to get an idea of how is it going.
Remarketing campaigns can be run on both Adwords and Facebook. The former remarketing will provide you access to a wider network via adsense whereas Facebook remarketing will help you target your previous Facebook visitors.