No matter what you might think, political communications stands out as a really challenging field demanding really unique skills. The work that is done allows the individual to focus on a candidate or a cause but everyone knows that politics is not easy. In order to succeed, some skills are vital. Cielo Gonzalez Villa sees political communications as a really vital part of politics as a whole but as you choose your master degree or even start your work, choosing those that focus on the following skills is important.
Research And Writing Skills
Really good research and writing skills are necessary when you are involved in political communications. You have to handle many different writing types, like social media posts, speeches and press releases. Most of your time is going to be spent drafting new press releases about the candidate and the cause. They have to be written in an impeccable way since they represent the cause, politician or campaign to the public. The message that is written in press releases should be really easy to understand. This is so much easier said than done.
It is also possible that you are responsible for the speeches of the organization or candidate. You cannot do this if you do not have really good research and writing skills.
Public Speaking Skills
The political communicator represents an organization, a party or a candidate at specific events. Because of this, there is a need to have really strong presentation and public speaking skills. You basically need to present yourself as a true professional, one that is poised, knowledgeable and calm.
Many presentations are done for clients. In order to hold a really good presentation, it is important to have a strong understanding of everything that is said and good public speaking skills.
Social Media Knowledge
In the past, the political communicator just relied on newspapers and other regular media channels to send a message across. This is no longer the case. Social media evolved to the point at which it is vital for the success of every single political candidate, small or big. In modern times, the political communicator needs to understand how social media works and how it can be used to better relay client messages. There are politicians that held Reddit Q&As so it should be no surprise to see that social media is vital.
Understanding The Audience
Last but not least, you have to fully understand the audience. This is true for every single career related to communications but it is particularly vital in politics. It does not matter if you write a press release, a speech or a tweet. If the audience does not understand what you say, huge problems can appear. You need to know what to say to different groups of people. The audience has to understand what you say and feel that you care. If this does not happen, it is a certainty that nothing will be properly understood. The audience will simply not care about the message that is presented, no matter how it is delivered.