Studies show that three-quarters of internet users never make it past the first page of online search results. That means that if your content doesn’t appear on the first page, the majority of internet users will never find it. While your message matters, considering the factors that will put it in front of your target audience is every bit as important. Understanding SEO ranking factors is critical to your content’s continued success. This infographic from CopyPress highlights all of the factors that influence search engine rankings. It outlines the elements your content should have and the way users should interact with it to optimize search engine results. It also notes penalization factors that can trigger a drop in rankings. Put this advice into practice and you can work smarter, not harder, on your content creation.