What makes a web design successful? Web designers like Jask Media give proper care to small things like what type of images to use and SEO. Are stock images a great option, or should you swear by photography? What is SEO, and how does it relate to your website?
Why You Need a Website for Your Business
Before discussing the secret to successful web design, let’s discuss why businesses need websites in the first place.
Websites are a great way to showcase your brand, build credibility, or get your products and services out there and reach more customers. Web designers like Jask Media offer excellent aesthetics and robust functionality to enhance your brand power and reach more people.
Business worry that if they invest in websites, it will just be another huge expense. However, the reality is different. With well-structured and functional websites, businesses can cover all the expenses of hiring a web designer and maintaining the website.
It’s simple when your products and services reach more people in your target audience, your products and services will be purchased, and your website will generate revenue for you.
Stock Images vs. Professional Photos – Which is the Best
A website’s visual appeal significantly contributes to its overall user experience, making choosing between stock images and professional photography important.
The Convenience of Stock Images
Stock images, readily available for purchase or free, offer a quick solution for filling your website’s visual void. These generic photographs, usually depicting broad subjects like technology, landscapes, or lifestyle scenes, come with copyright constraints and usage terms set by the original photographer.
The Uniqueness of Professional Photography
Conversely, professional photography gives a website a unique and personalized touch. As suggested by the experts at Jask Media, a leading web design service in Doncaster, professional photos can offer a competitive edge by reinforcing brand identity, improving SEO performance, and eliminating copyright complications.
SEO: Balancing Content Volume and Quality
While planning a website, the content volume is crucial in appealing to two distinct audiences: human visitors who prefer simplicity and search engines that favor rich and diverse content.
The Merits of More Pages
A website with more pages generally ranks better in search engine results. However, quantity alone isn’t a winning strategy. The team at Jask Media emphasizes that the content should be relevant, engaging, and valuable to the visitors. Filling pages with low-quality content could backfire, negatively affecting the site’s reputation and SEO performance.
The Risks of Overloading Pages
Google is not likely to penalize a website for having too many pages. However, if the site appears to be manipulating the system with subpar content or spammy links, it could see a drop off in search ranking. Creating numerous pages without a focus on quality could be perceived as spammy.
Wrapping Up
It’s always best to hire a skilled professional web designer with knowledge of the latest trend, different design options, and a strategy to get your website up and running who can help and advise you. Web designers like Jask media have been in the industry for 25+ years and know what makes a successful website.
They can help you improve your website’s conversion rate with their expertise, and they have been serving large and small businesses in the Doncaster area for over a decade. Hence, they have a fantastic reputation as a regional web designer. Click here to contact Jask Media, your partner in stunning yet affordable web designs.
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