We began working with Interdependence PR around 3 years ago after spending years with some terrible PR companies and some which just didn’t work for us. It was quite a revelation when we began working with the team here because we had almost forgotten what a good PR company should look like. There are so many areas in which Interdependence get right where so many others fail and I think that they are a great example for anyone who is looking for a PR company, to follow. If you are looking for a great PR firm then I’d recommend Interdependence and here is why they get it right where others fail.
Both in my experience and in the experience of many of my colleagues, PR firms very often lack high quality customer service. I am not sure whether this is intentional or that they don’t feel as though they have to offer it, but it is the very least that I expect from a service which I use for my business. I’ve seen this before in other B2B dealings as well, and to be honest I find it wholly unacceptable. Although we may not be Interdependence’s biggest or most profitable client, they certainly make us feel that way and this is why we chose to have them represent our company.
Business and Market Knowledge
Interdependence are absolute experts when it comes to understanding who you are as a business and what you are looking to achieve, as well as what you should be looking too achieve. Furthermore this is a PR firm who will do the necessary work required to make sure that they completely understand your marketplace and your target customers. The way in which PR is handled in tech for example is very different to how they may handle construction, which is why you need a PR team who understand what tone and voice to use for your specific niche.
I have had experiences in the past with PR firms who assume that because they are the experts that they don’t need to be fully transparent with you, this is not the case and not something which you should accept. Interdependence on the other hand are fully transparent in everything that they do and any new campaigns or strategies which we implement are normally decided on by all parties. I like to know what my money is being spent on, what the tactic is and how it will be done, this transparency is yet another reason why Interdependence are so good at what they do.
Ultimately we use services like this because we want results and whilst many companies will promise you that, they cannot all deliver exactly what you are looking for. With Interdependence however they couldn’t be more different and they will not rest until they have achieved or over-achieved on the goals which have been set out. This is what sets Interdependence apart from the rest.
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