Your business just launched its Instagram. After hearing all about how using social media can help you grow your business and increase sales, you decided to take the plunge. Congratulations!
After all, you’d be a fool not to, right? (Hint: the answer is yes.)
As exciting as it is to have all of these potential new customers at your fingertips, there are a few things you’ll want to do to ensure that you maximize the amount of interaction your profile receives.
If you’re new to Instagram, you’re probably not sure exactly where to start or what to focus on when you’re trying to build a following.
That’s where My Zeo comes in!
In this handy blog post, we’ll review how to use Instagram for business and what some of the best Instagram business tools are – so you can jump-start your growth.
Ready to learn more? Great!
Build a Cohesive Grid Layout
What made you decide to launch an Instagram account?
If your business is like most, you probably created an account because one of your competitors has found success on Instagram and you don’t want to miss out any longer.
One thing to note, though, is that simply having an Instagram account isn’t enough in 2019. In order to meet your competition at their level, you have to build an audience using creative, engaging, and unique content.
While there aren’t any tools that will do the hard work of creating the content for you, there are a few that will make the job of planning an executing a cohesive, visual grid layout easier to do.
What Is a Grid Layout, Anyway?
To put it simply, your grid layout on Instagram refers to how all of your posts look together when users are scrolling through your Instagram – but not tapping on any individual posts themselves.
Why Does It Matter?
Since people judge content so quickly today, you don’t have a lot of time to make a great first impression.
If users don’t deem the content on your page valuable or relevant to them within the first few seconds of seeing it, they are likely to leave your account and continue scrolling through their personal feed.
How Can I Build a Cohesive Grid?
If you need help building a cohesive grid and using Instagram for business, you’ll want to consider tools like Planoly. Planoly is a tool that makes it easy to plan your Instagram grid’s layout be seeing it in action. You can even upload and rearrange images for future Instagram posts, so sticking to your aesthetic or theme is easy as pie.
Post Something Every Day (At Least)
If you want to learn how to use Instagram for business and your ultimate goal is to grow your audience, it’s recommended to post at least one time every day.
Why Post Every Day?
Just think about it: each time you post something new on Instagram, whether it’s a photo, video, or story, you’re creating something that your followers will be able to engage and interact with.
Additionally, if you use the appropriate hashtags, the content you post will be seen by an even wider audience. For every new hashtag you use, you gain another opportunity for new users to discover your content – and those users may just find it visually appealing enough to follow along for the ride.
The more opportunities you create, the more opportunities you will have to increase your audience and grow your following naturally, which may even result in more sales.
How Can I Keep on Top of My Posting Schedule?
Adhering to your social media posting schedules can be difficult, especially when you have so many other responsibilities to focus on, too. Trying to manage different calendars for each social media platform can be seriously disruptive to your schedule. This is where helpful tools like Onlypult come in.
Onlypult is a service that makes it easy to schedule your posts to Instagram, so you never miss something on your calendar. You upload your photos and videos, edit them, and schedule them all at your desired day and time. Once everything is ready to go,
Onlypult posts to your Instagram account, so you don’t have to.
If you know that you want to post something every day, it’s wise to plan accordingly and ensure that your content is shot and edited in advance, so you don’t have to worry about anything week or day of.
Let the Metrics Be Your Guide
The only way to know for sure that you’re being effective on Instagram is to evaluate the performance of your page using metrics. The most important metrics are new followers and current follower engagement.
The number of new followers you accrue will demonstrate how effective your campaigns have been at reaching new people and turning them into followers. If you’re getting a lot of new followers and reaching more people than ever, this number will be pretty significant.
The number of comments and likes each post receives will tell you exactly how your content is doing. If it’s creative, engaging, and unique, people will be drawn to like and comment on it. If it’s not, they will continue scrolling past it without even acknowledging the fact that it exists.
How Do I Measure Metrics on Instagram?
The answer is simple: using Instagram Business Insights. And guess what? It’s located right on your dashboard!
We said it was simple, didn’t we?
Check out These Instagram Business Tools
If you’re just getting started with social media, don’t wait to try these Instagram business tools. The sooner you learn how to create great content and put them to use, the sooner you can start building a large audience that engages with each and every one of your posts!
Now that you’re working on improving your Instagram, why not learn how to craft the perfect birthday email?