You have to realize that retaining your old customers is going to be cheaper as compared to trying to get new ones. Still, there are some people who are not successful in retaining customers. They tend to focus too much on getting new ones that they take their old customers for granted. Customers who feel like they are not being given the attention that they deserve will definitely look elsewhere.
What you have to remember is this: there are so many ways that you can make your customers feel special. In fact, you can just send the perfect birthday email. This can be enough to make them happy. If you would check different companies right now, they do not bother sending birthday emails because they feel that it is unimportant and they will be ignored. You will never know if you would be ignored unless you try.
What are Birthday Emails?
From the name, you can already guess that this is a type of email sent to subscribers on the date of their birthday. This will allow you to show an appreciation to your subscriber. As a birthday treat, you can send a personalized discount code that they can use for a specific period of time. For example, the subscriber can use the discount code up to 10 days after the birth date.
Those who send birthday emails have reported that this type of email is usually successful in making a sale. There is also a higher probability that people will open this type of email as compared to the other types of mail that they get from the same company. Get some birthday email ideas when you check here.
There are just two important things that need to be remembered to send a successful birthday email:
- Make sure that you know the actual birthday of your subscribers. You can get this data through the mailing list that you will provide for them.
- The email content should be compelling enough that they would like to know what you are offering.
These things might seem very simple but you will be surprised by the number of companies that forget to do this. Do not be one of these people. You can find ways to send the perfect birthday email now.