Agencies are found by many clients to be difficult to deal with and control. But why is dealing with agencies more difficult than with any other company that offers services? And how can agencies keep clients from seeing them as so complicated? It is true that most agencies have good intentions and care about their clients, but there are times when they focus too much on their work, send the wrong message, and screw up the relationship. But, being aware of how you interact with customers will lead to longer and more prosperous relationships.
Listen before you speak
Agencies radiate passion, so much so that sometimes they can’t wait to share their point of view with the client. These are companies full of smart people with special talents. But you also have to bear in mind that there are times when you talk and others when you have to listen. Pay attention to customer briefings and the feedback generated after a presentation, especially if it is critical. If you can’t make the customer feel heard, it will affect the campaign and the relationship.
Are you in a hurry?
Often, the heads of the agencies travel to meet with their clients, and after an hour-long meeting, they put all their things away and wait impatiently to leave. But it is possible that the client has not ended the meeting or that it is convenient to have a drink or chat over dinner. Even if you are in a hurry, do not pretend that you want to escape the meeting anyway since you will be sending a negative message. Enjoy the time you spend with your clients, and you will see how the relationship strengthens.
Give in a bit
You may think that an idea is the best, and in fact, you get paid to defend it, but your client may not share your opinion. If you keep defending your work and your client is still not convinced, insisting will only serve to drive him crazy. Your relationship with your client will suffer if you don’t show a little flexibility from time to time.
Use collaborative tools
There are many agency project management tools, such as Google Calendar, Drive, Trello, or Asana. All these are very useful and free virtual tools that streamline the workflow and promote more optimal team cooperation. The immediacy and clarity of these tools help to fit the actions of each part. Establishing the use of these project management tools avoids the typical “missed email” problems.
When you receive criticism about one of your ideas, you should not take it personally. It’s just about business. It is true that many agencies feel hurt because they have finished with their “creature,” and it sure hurts to see how an idea you have worked on is rejected, but that frustration must be shown in private. Clients don’t have time to worry about your feelings.
One is better than four
Structure your relationships with customers so that communication flows freely and properly. To do this, it is best to have a single point of contact that you know, and that is competent, someone who knows advertising, digital, public relations, social networks, brand strategies, media, and experimental strategies. Possibly hard to find, but with a little training, it can be done. In fact, your point of contact doesn’t have to be an expert in all areas, just know the job.
Face-to-face meetings greatly enhance collaboration and increase team productivity, and create two fundamental pillars for collaboration: familiarity and trust. The more comfortable the work environment, the easier it will be to share and listen. Visit : track a cell phone
Sharing the objectives, the challenges, the planning, the data, and all the knowledge you have about the project will not only create a good work environment but will also lead to excellent final results.
All these tips shared in this article are 100% working, and many agencies are currently following the same method for Agency-Client Collaboration. I hope you like this article on Agency-Client Collaboration; if you like this article, then share it with your friends running an agency.