The choice of a web host will ultimately affect your website’s success. Though it might not seem like a big deal, choosing a low-quality host can negatively affect different parts of your web presence.
Here are a couple of ways your web hosting provider will affect your site:
Overall site security. Sadly, website security is often overlooked by many web owners, with most only thinking about it when it’s too late. However, just like buying alarm systems for your home or insurance for unfortunate accidents, investing in good security measures before anything happens will be worth it.
You won’t find a completely fail-safe solution website security. Still, you can take measures to build a wall around your website, including security plugins, firewalls, keeping your site software up to date, and more.
In any case, none of these matters if the web host doesn’t prioritize security. It’s like owning the world’s best security system for your home but leaving the front and back doors wide open.
A high-quality but affordable web hosting will have all the standard security features in place, like website backups, firewalls, and other methods to protect the web server and the datacenter as a whole.
Reliable after-sales support. Having a faulty website, or a website that refuses to work altogether is no fun. In some cases, this is due to user error, such as editing your site’s code or taking it offline. But, on occasion, this can be due to your web host as well.
For issues like this, you’ll need a dedicated support team. Trying to fix site issues yourself can be quite the hassle or can even break the website.
Minimize the loss of sales. If your website is used primarily to acquire leads, or you’re selling products/services, then every minute your site is offline will cost you money. Your host can impact this with something called uptime. Uptime is your site’s “active” state. Most hosts guarantee an uptime of 99.9%, which means your site should be online virtually all the time.
If your host is unreliable and often turns your site offline, due to no error on your own, then consider choosing another hosting package, or even switch hosts entirely.
Boosted site performance and SEO. Your site’s speed and performance go hand in hand to dictate search engine rankings. A site that takes too long to load will have a high bounce rate and deliver poor user experience to your visitors.
In some cases, this is your own doing, but a lot of times it can be your host’s issue as well.
Taking the time to optimize your own site will cause it to run faster. If your site is incredibly slow, then it’s probably time to change your web host.
The decision to invest in a good hosting provider matters a lot for your business. Don’t go for just any cheap deal, or the first host you encounter. Research your web hosting options available for you.
It’s always possible to get a new host in the future, but it’s always easier to make the best decision the first time around. Now that you have a better understanding of why you need a good web hosting provider, you’re on your way towards achieving your online business goals.
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