Dentistry requires a bit of entrepreneurship mixed with extensive medical training. If you’re looking for ways to grow your dental practice, you can attract ideal clients with a bit of planning and strategy.
Tap into your creativity as an entrepreneur to attract loyal patients. Here are 7 proven strategies to help you get more dental patients.
1. Upgrade Your Online Reputation
Google searches are one of the top ways patients find new practices. If you’re looking for a good dentist marketing company that can deliver better search results, you’ll be sure to get more patients in no time.
Make sure your reviews reflect statements from some of your best clients. Offer a small incentive for patients who complete online reviews.
Something simple like a promotional item or branded swag can encourage patients to take the time to review your practice.
2. Celebrate Your Culture
There’s usually memorable about a dentist’s office. You enter a waiting room and wait to be called for your exam.
But this doesn’t have to be the case in your practice. Create a unique culture that represents your company values.
For example, if you’re a Christian dentist’s office, show your personality with Christian music or movies playing on the lobby screens. You’re not suggesting that patients have to follow your religion to do business with you, but you are welcoming those who do.
Help customers find companies with likeminded values by showcasing your unique company culture.
3. Offer Financing
You can earn revenue on more expensive procedures by offering financing. Financing companies allow patients to make payments on large procedures over time.
These payments might include interests or be offered at face value depending on whether you plan to profit from the management of the account.
4. Boost Customer Service
Your office front desk is your first line of defense and offense. They’re the team that’ll make the first and final impressions on your patients.
Hire only the best to upgrade your practice. A healthy blend of organization and cheerfulness can go a long when it comes to checking in customers or making appointments.
5. Improve Training Options
Keep your staff’s training up to date with ongoing continuing education. This keeps your talent in the know when it comes to the latest trends, technology, and patient needs.
6. Host Events
Special events bring communities together. Get involved with your local community by hosting events for families in your area.
Free events help introduce potential patients to your practice while promoting goodwill in the community.
7. Sponsor Events
Another way to promote goodwill in the community is to sponsor local charities. This can also get your business recognition in local press.
This exposure can lead to new customers because press is one way to gain credibility in the local community.
Marketing Your Dental Practice
When you’re ready to grow your dental practice, don’t skimp on customer relationships. Your customers are the key to referring new patients and buying more of your existing services.
Make sure your team is trained in the latest best practices in dentistry so you can offer top-notch service with every new patient. For more information and tips, visit our blog for updates.