The digital marketing trends for 2021 are undergoing the transformations caused by the new coronavirus. Consumer habits and business processes were affected by the pandemic. And many of these changes dictate the trends that we will see next year. Every year, the market analyzes the changes of the past period and punctuates the next Digital Marketing trends. For 2021, this analysis is crossed by the transformations brought about by covid-19.
2020 touched everyone’s life. The new coronavirus pandemic caused pain and loss, but it also transformed behaviors, technologies and ways of working that impacted Digital Marketing. Devices like Amazon Echo and Google Home are capable of playing music, making to-do lists, searching for information, setting alarms, controlling other connected devices and even shopping. In this way, they bring practicality and agility to everyday tasks. So, Winnipeg SEO should aim at optimizing content for conversational searches.
In this context, the pandemic launched new trends or accelerated movements that had already been identified in previous years, both in the work of marketing teams and in consumer behavior. So, let’s understand now how Digital Marketing will be in the next year, considering the changes that we live in 2020 and that dictate or influence most trends. Follow:
More searches without clicks on Google
Google wants to deliver more and more ready-made responses on the search results page (SERP). The search engine understands that, if the user does not need to browse the sites to find the answers he wants, his search experience is more agile and valuable.
For this reason, Google searches are eliminating the need for a click. Features such as featured snippets, rich snippets, Google My Business and the Google knowledge map (knowledge graph) are responsible for this. They already bring information or excerpts from pages that answer what the user sought.
Focus on data and content performance
In the rush to produce as much content as possible, many brands leave behind something that can enhance their strategies. Only, when brands prioritize quantity over quality, they don’t have time to analyze data. For this reason, slow content must combine with data-driven marketing. When you slow down production, you can dedicate yourself more to every blog post, social network and email. You can analyze the history of posts and identify which approaches worked best. Thus, you can create content that delivers more value and has a better chance of success.
Strengthening Agile Marketing
The Agile Marketing is an agile project management to marketing, which inserts the department in the fast pace of the digital age. Short work cycles, continuous learning, flexible planning, consumer focus and constant collaboration are its pillars. The focus is on giving quick responses to the market, rather than blindly following plans.
With this guidance, departments and marketing agencies are no longer so stuck in hierarchies and bureaucracies and start adapting quickly to the reality that is presented.