My Zeo

  • Home
  • About
  • Blog
  • Lifestyle
  • Health
  • House
  • Pets
  • Fitness
  • Money
  • Contact

Digital Marketing in 2021: Biggest trends that are really worth betting on

December 24, 2020

The digital marketing trends for 2021 are undergoing the transformations caused by the new coronavirus. Consumer habits and business processes were affected by the pandemic. And many of these changes dictate the trends that we will see next year. Every year, the market analyzes the changes of the past period and punctuates the next Digital Marketing trends. For 2021, this analysis is crossed by the transformations brought about by covid-19.

2020 touched everyone’s life. The new coronavirus pandemic caused pain and loss, but it also transformed behaviors, technologies and ways of working that impacted Digital Marketing. Devices like Amazon Echo and Google Home are capable of playing music, making to-do lists, searching for information, setting alarms, controlling other connected devices and even shopping. In this way, they bring practicality and agility to everyday tasks. So, Winnipeg SEO should aim at optimizing content for conversational searches.

In this context, the pandemic launched new trends or accelerated movements that had already been identified in previous years, both in the work of marketing teams and in consumer behavior. So, let’s understand now how Digital Marketing will be in the next year, considering the changes that we live in 2020 and that dictate or influence most trends. Follow:

More searches without clicks on Google

Google wants to deliver more and more ready-made responses on the search results page (SERP). The search engine understands that, if the user does not need to browse the sites to find the answers he wants, his search experience is more agile and valuable.

For this reason, Google searches are eliminating the need for a click. Features such as featured snippets, rich snippets, Google My Business and the Google knowledge map (knowledge graph) are responsible for this. They already bring information or excerpts from pages that answer what the user sought.

Focus on data and content performance

In the rush to produce as much content as possible, many brands leave behind something that can enhance their strategies. Only, when brands prioritize quantity over quality, they don’t have time to analyze data. For this reason, slow content must combine with data-driven marketing. When you slow down production, you can dedicate yourself more to every blog post, social network and email. You can analyze the history of posts and identify which approaches worked best. Thus, you can create content that delivers more value and has a better chance of success.

Strengthening Agile Marketing

The Agile Marketing is an agile project management to marketing, which inserts the department in the fast pace of the digital age. Short work cycles, continuous learning, flexible planning, consumer focus and constant collaboration are its pillars. The focus is on giving quick responses to the market, rather than blindly following plans.

With this guidance, departments and marketing agencies are no longer so stuck in hierarchies and bureaucracies and start adapting quickly to the reality that is presented.

Leave a Comment · Blog

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About Me

Hello all!!!! I'm Darcy and I recently started writing on My Zeo about health and fitness (and part of that important health equation is sleep!). As we are all super busy with life, I try to integrate how to stay fit, relax and be healthy and happy through everyday life.

Facebook

My Zeo

NEWSLETTER

TeraHemp

What Are the Benefits and Risks of Dental Implants?

Installing a dental implant into your jaw could be a permanent way to replace a lost tooth. But are . . .

Read the Post

Choosing the Right Equipment for Outdoor Activities

Being active outdoors provides health benefits, including improved mental and physical health, . . .

Read the Post

Exploring Holistic Therapies for Efficient Healing

Home healthcare is popular for holistic healing, as a practitioner can come into one's home and . . .

Read the Post

Everything You Need to Know About Bedsores

Bedsores are a common yet debilitating affliction that occurs fairly easily. They can affect anyone . . .

Read the Post

5 Things To Add To A Prenup

Getting married is one of the most exciting times of life. Most people get married because they want . . .

Read the Post

Follow Us Online

  • Facebook
  • Instagram
  • LinkedIn

Copyright © 2018 myzeo.com

Copyright © 2023 · Simply Pro by Bloom Blog Shop.