Are you a Boston based company? Or maybe you’re not Boston based, but looking to advertise in the Boston metropolitan area? If so, you’re probably wondering where the best places to advertise are, what the options throughout the city are, general price ranges and ordinances that prevent certain types of advertising. Anyone looking for these kinds of general tips has come to the right place. In this article, we’ll briefly touch on popular advertising locations, advertisement types and general price ranges for advertising in Boston. Boston is a bustling city full of creatives, labor, office workers and tourists alike and Boston billboards will catch the attention of these demographics. The potential for new customers with a well placed ad campaign in Boston could be massive, it just takes some critical thinking and research into what the best campaigns and locations are going to be. So, please keep reading for our friendly guide about advertising in Boston! We hope this will shed some light on the best techniques for your business to get its name out there in the great city of Boston.
Most of the home advertising happens outdoors in the form of billboards, signs or other displays that draw consumers attention to your brand’s message. In Boston, there are numerous types of advertising options available. Of course, there are billboards which are versatile advertising landscapes in and of themselves. There are all kinds of creative advertising solutions for billboards. Additionally, there are many different options when it comes to street furniture like bus benches and stops that usually have inserts for advertising. There are also transit options like wrapping buses with your campaign message or wallscapes that reach up an entire building for big spenders. You could also consider something called wildposting, which is essentially free floating posters that can be pasted to sides of buildings. These sort of look like wallpaper, and if you’ve ever been to a city such as Boston or New York you’ll recognize them instantly. These are just some of the extensive options in Boston. Next, we’ll take a look at the best locations throughout the city for these ads.
The best locations in any city are going to be the more popular destinations where lots of locals and tourists are traveling through on a daily basis. Highways are a great place to put a billboard, you’ll get the attention of commuters and tourists alike making their way to and from the city center. Boston is a big sports city as well, so there are several stadiums and event spaces that make for great advertising placement locations. Some examples are Fenway Park, Harvard Stadium and Gillette Stadium. Logan International Airport is also a great place to put your ads for traveling vacationers and business people coming in and out of Boston from New York or wherever else. These are just a few of the many attractive and popular locations throughout the city guaranteed to bring your brand some traffic if you place ads there.
General Price Range
Price range for all of these advertisement types and locations varies greatly depending on the kind of ad, the extent and length of your campaign. Billboards are among the more expensive options with the lowest pricing coming in around $2500 with an average cost of $10k or more depending on how many you’re placing. Street furniture is fairly cheap, costing an average of $1000 with the lowest cost being $500. Surprisingly, wild posting is the most expensive, costing anywhere from $12-$15k for a wild posting campaign. Depending on your budget for advertising, some of these options might be a little bit out of reach, but there are still ample options to get you started.
This may require the help of an outside agency to determine where advertising can actually happen in Boston. Some areas and many cities have certain restrictions around where billboards and advertising can take place, and local agencies will know the ins and outs of the cities advertising regulations and restrictions. In most cases, inner city advertising is going to be best executed by using existing infrastructure like public transit to get your brand name out there for a cost effective option.
Boston offers many options for outdoor advertising similar to other cities of similar stature. You have billboards, street signs, street furniture, wild posting and transit advertisements. All of these vary in cost and some, like mobile ads on taxis or buses, can potentially reach many different demographics and communities in a single day by virtue of traveling around the city. Billboards and wild posting are great ways to do this as well, and can cost a little more than cheaper ads like street furniture. Whatever your goal is, there is something in the city of Boston that will work for your business!