Did you know that 1 in 5 new businesses fail within 2 years? That’s hardly a reassuring statistic if you’re an entrepreneur! Thankfully, there’s a simple solution that could increase your chances of success:
That’s right, from boosting productivity to fostering team spirit, branded workplace attire offers a slew of business benefits. If you want some help establishing the best employee dress code for the task, then you’re in the right place!
Read on for a simple guide to creating employee uniforms.
Keep Them On-Brand
You know better than anyone how important branding is to business success nowadays. Among other things, it distinguishes you from the competition, attracts the customers you wish to target, and builds both loyalty and trust with them!
That’s why the design of your uniforms should be consistent with your current branding efforts. If you use specific styles, fonts, colors, and features in your logo, signage, marketing efforts, and website design, then it makes sense for them to appear on your uniforms too.
Consult Your Employees
Be sure to include your employees throughout the design process as well. After all, they’ll be the ones wearing whatever you create!
While you want the uniform to represent your business and delight your customers, it’ll only work if your dress code policy has team buy-in from the outset. Without that key ingredient, you risk upsetting people with a uniform they don’t enjoy putting on each day. By contrast, asking for their thoughts and opinions will ensure you design something that fits well, feels comfortable, looks great, and helps them do their jobs.
Choose Fabrics Carefully
The difference between high and low-quality fabric can be the difference between a uniform that looks professional or cheap; that’s durable or rips; that fades or maintains its color, and that’s comfortable or uncomfortable to wear. In other words, it’s crucial that you choose the fabric with care!
Select a material that a) falls within budget, b) balances comfort with practicality, and c) matches the look you wish to create. A reputable supplier should be able to advise you on the best fabric for your needs.
Personalizing your uniforms isn’t essential, but there are definite incentives for doing it. For example, sewing custom name patches onto the t-shirts can make employees feel like a bigger part of the team. They can also help them build an instant relationship with customers who like knowing who they’re talking to!
Personalized uniforms won’t be right for every business, though. Not only are they more expensive to produce, but (for obvious reasons) they also make less sense for businesses with a high staff turnover.
Create the Best Possible Employee Uniforms
Employee uniforms offer business owners a slew of potential benefits. However, designing them isn’t easy! Know the struggle?
Well, we hope the tips in this article will help. Keep them in mind and it shouldn’t be long before you have a set of uniforms that are suitable for the workplace, pleasing to the eye, and liked by the workforce. If you’re hungry for more information on similar topics, browse the rest of our blog today!