Some marketers believe that using link building for your website is outdated and isn’t working anymore hence, it’s considered ineffective in boosting your site ranking. While this is true for old link-building techniques, there are revamped link-building ways that are still alive and kicking today.
However, most busy marketers experience challenges in their link-building campaigns while keeping with the new trends and rules laid out by Google and other search engines. And, if you’re one of them, this article is just for you.
There are plenty of things to consider in link building. You have to choose more than one link from an extensive variety of sources, use high-quality links from reputable sites, and consider the number of links you use on your sites. However, one thing you should keep in mind is that link building is a gradual process, you can’t rank higher in search engines instantly.
That’s why as a busy marketer, you need to have the best-updated link-building strategies (that would give you a great position in search engines) to make sure you stay productive.
Now before we get to the interesting part of this article, let’s first look into…
What is Link Building?
Every successful SEO strategy involves link building. Link building is getting other websites to link to a page of yours to earn higher rankings on Search Engine Ranking Pages (SERPs). While it is one of the hardest internet marketing strategies to rank higher in SERPs, when done right, it can be the most rewarding as well. Link building is part of how a good web design will help businesses. The key to acquiring links from authoritative sites is to blog regularly while producing top-notch and relevant content that naturally drives people to link to, comment on, or share your website.
Why Are These Links Important?
These links are valuable for one reason alone: relationships. When Google or other search engines find that your content has been linked across the internet, the more they recognize your site means the more it deserves their respect. And, that translates to higher rankings on SERPs.
Let’s say you’re running a business in Toronto that sells watches and timepieces. Your business will rank higher and be noticed faster by people if you build a relationship with someone like Watchfinder in Toronto (that already has 6.4 thousand likes on their Facebook page) than a start-up watch review blogger.
8 Link Building Advanced Methods for Busy Marketers
Traditional link-building strategies don’t work anymore. If you want to dominate the search engines today, you need to up your game and use the new and advanced methods of link building. To get you started, here are 8 link-building advanced methods for busy marketers like you:
1. Guest Blogging
Let’s start with the most obvious: Guest blogging. This involves writing and publishing a blog post for other people’s sites (in your niche) that contains links that take readers back to your website.
One thing to keep in mind in guest blogging is that when looking for a blog, it’s essential to find one that accepts guest posts and at the same time can guarantee that you get the right exposure and right people to share that guest post on social network sites.
Make sure to build a relationship with highly trusted platforms. For example, if you want your guest post to rank on the first page of Google, then publish your guest posts on blogs that are already ranked highly.
Pros: Help establish networking.
Cons: If you’re not a professional writer, guest blogging can be expensive.
2. Linkable Assets
Examples of linkable assets are games, interactive videos, calculators, quizzes, and surveys. These are high-quality pieces of content used to attract backlinks, social shares, and links from other relevant sites that people find worth linking or sharing.
Pros: Establishes your authority especially in your niche and can position you as a link-worthy or credible source. Moreover, it keeps users stay on your site longer, which increases engagement and chances of acquiring leads, shares, or links.
Cons: It can require a professional design so it can be expensive. Additionally, it doesn’t build its own links no matter how great the content is.
Another way to promote link building is by creating infographics. Infographics are a creative way to reach your audience. They deliver quick and digestible information through attractive imagery and they’re extremely shareable!
Some infographic templates that would help you and your graphic designer are:
- eLearning Infographics
- Canva Infographic Creator
Pros: Infographics can generate organic traffic, and earn quality links on their own.
Cons: It’s typically expensive. And almost everyone is using or making one.
4. Social Media
Social media has revolutionized internet marketing and is a great platform to succeed in your link-building efforts. Promote link building in social media by actively sharing updates, new posts, infographics, and the like.
Add links to your social platforms by inserting them into your content and profiles and share them actively. Doing so will boost your audience engagement, increase your chances of getting shared, and help you reach your target audience. The more people share your content, the higher you rank on SERPs.
5. Authority Sites
The internet has a wide range of spam sites that is totally a red flag for Google. So, when you build links on your site, make sure you get your links from trusted sites. This will help you establish site authority and get a good spot in search results.
When you have backlinks from authority or trusted sites on your website, you’re helping search engines find your website and identify your authority on that subject. On the other hand, using spammy sites will make your website untrustworthy. So, don’t have those.
6. Broken Links Strategy
This strategy is the process of replacing broken links (links that no longer exist, inactive or dead) in blogs and reaching out to those sites, asking if they could link it to your content with the same topic instead. However, this strategy requires high-quality and well-written content.
Pros: It can give you great link-building opportunities, you can build links on authority and established pages, and it helps you uncover new tactics to better your link-building strategy.
Cons: You need to create a whole new high-quality content for the broken link that you need to replace, which requires a strong investment. Lastly, some sites aren’t willing to link back to your site especially if your website is not yet well-known.
Plenty of people are doing podcasts today. They usually talk about every topic in a specific industry and they’re always interested in talking about new and trending ideas. What you can do is find a high-traffic podcaster in your industry. This will allow you to boost brand awareness and even get your links shared on their platforms and social media sites.
8. Relationship-based Link Building
If you want to have a long-term strategy in link building, you should have relationship-based link building. Most busy marketers know how time-consuming link building is especially when establishing a relationship with a new website. To maximize your efficiency, connect with sites that are intensively building links and get more than one link from a site. You may do regular guest posting or connect with your partner sites to do this.
Pros: You don’t need to publish loads of content. You only need approximately 20 partners (who can connect with their respective partners).
Cons: It’s not easy and it requires the right skills to make it successful. Moreover, you need to maintain the relationship by making sure you consistently link back to your partners and contribute to other sites.
There are tons of things that you need to consider for a successful SEO. From creating an excellent web design to writing high-quality content to establish online authority through link building. However, these are not impossible to achieve as long as you get to plan and create the right tactics and a combination of those strategies.
As a busy marketer, following the link-building strategies above will bring you a wide range of link-building opportunities and increase traffic that will position your website in a higher rank.