Receiving positive reviews is good for the business. It establishes a strong brand. It also helps create a positive reputation. Getting strong reviews on third-party websites is useful. Most people look at reviews first before making up their minds. Therefore, if they see good reviews about a company, they feel more inclined to buy the products and services offered. It’s even better if the strategy includes the display of reviews on the website with the aid of the Google reviews widget. It’s easier for people to see these reviews. These are the other reasons why it’s beneficial for the business.
Reviews are essentially a part of the company’s marketing strategy. When people leave positive reviews, they’re endorsing the brand. It helps to get free promotion from other people. The best part is that the reviews came from real people. They’re relatable. Some potential customers might even feel enticed by the reviews read from other people than by celebrities endorsing a brand. Advertising is expensive, and if there’s a strategy to lower the cost, it would be great.
2. It’s part of the content
One of the ways to rank higher in search engine rankings is to have fresh content. Google rewards websites with constant updates. It shows that the business is working hard to attract attention. Articles, videos, infographics, and animations are among the content to boost the company’s rankings in search engines. Reviews are also part of it. With original and valuable content, the business becomes a perfect match with what users are searching for. Reviews are original content. They didn’t even come from the company. They were from other people who decided to say something good about the business.
3. Build trust
People will easily trust brands that have a positive reputation. If the first thing they see when opening a website is a flood of positive reviews, it will make them feel enticed to buy. Building trust takes time. Asking people to buy the products and services isn’t easy. Seeing good reviews might make them change their minds. They will trust what others say and decide to patronize the brand too. Since the reviews came from real people, it’s easier for them to trust.
4. Improve conversion rates
There are times when people already know what to buy. They also allotted money to buy what they want. The only reason why they’re holding back is that they’re uncertain which brand to trust. With positive reviews written on the website, people will feel convinced to finally buy. These reviews are useful in increasing conversion rates. They won’t have second thoughts anymore since the reviews made by real people told them that the brand is good enough.
5. Google reviews widget will make people stay
Asking people to come and see the website is already challenging. However, it’s not enough. They should stay to explore more. They can buy the products right away, or they can go back next time to buy. The reviews will at least give them a reason to stay and explore the page. If they don’t feel like there’s anything useful for them, they might not stay for more. Hence, these reviews are useful.
6. Google values trustworthiness
One of the criteria used by Google to rank websites is trustworthiness. Shady websites will most likely not rank high. The same is true for websites without any engagement. Reading reviews can potentially increase online interactions. They make the brand look more credible. Hence, it’s easier to rank higher in search engines. However, trust isn’t easy to gain. It takes a lot of time. Even those who trusted the company once wouldn’t do the same in the future. If they lost trust, they might start looking for other brands to patronize.
7. Manage reputation
The business needs to retain a positive reputation. Sometimes, people believe in false information online. They will think that what they read is correct even if it’s not. The only way to stop them is by seeing the counter-narrative. Reputation management is a strategy to stop the spread of false accusations. The positive reviews will correct the wrong information spread by other people. Without a clear reputation management strategy, it’s easier for competitors to stand out. They will gain the trust of potential customers.
The problem is that some companies decide to take the negative route. They keep spreading inaccurate information even if they know it’s untrue. It’s the best way for them to stay competitive. They don’t have other means to entice customers to choose them. There’s nothing that can stop them from taking that path. The only viable choice is to present a different story. It’s up to the people to decide whom to believe. Also, even if the reviews are accurate, the response is good enough to make people feel more confident. They know that the business cares. No company is perfect, and it’s crucial to improve, or at least promise to do better.
8. There’s no need to look elsewhere
When the reviews are already available on the website, there’s no reason for users to look for information elsewhere. The good thing about the Google reviews widget is that it can be interactive too. Even without leaving the site, the users can see the full reviews. If the snippets are enough, the widgets already got it covered. There’s a risk in redirecting the users to a different page. They might not come back anymore. They should stay if they want to read reviews from reliable customers.
Change the website now
Part of a company’s success is web design. It’s not only about having a page that looks good. It also covers the functionality of the site. Having Google reviews widget should be part of web design. It will be easier for anyone to find out more about the company through these reviews. If they’re difficult to find, no one would know the good things previous customers said. The good thing is that with the help of the right agencies, making the necessary changes would be easy. They will use the right tools to boost the company.