Contemporary projections say that the number of sold HVAC units in 2024 will surpass 150 million. As the market size for HVAC system grows, HVAC companies have the chance to reach more customers than ever. Without an effective marketing strategy, you’ll lose customers to your competitors.
Read our guide to learn seven tips on how to develop an HVAC marketing strategy.
1. Engage With Online Reviews
Part of your HVAC marketing strategy needs to include actively engaging with online reviews. Before choosing a company for services, potential customers are looking through reviews.
Even if you get a bad review, you should respond positively. This shows customers that you care what they think. You’re going to get bad reviews, it happens.
2. Focus on the Locals
One of the best HVAC marketing ideas is to focus on the customers in your service area. Search engines like Google provide results based on the location someone is in.
This means you need to optimize your website for local SEO. Doing so will help you get seen by the locals in your area.
3. Build Trust
HVAC marketing strategies mean nothing if customers cannot trust your company. Your strategy needs to include a way to build trust.
One sure way to make this happen is by creating valuable and professional content. Customers often go to search engines to solve a problem they are having. When you provide a way for someone to educate themselves, you are building a better rapport.
Through content marketing, you can rank higher on Google. Informative content can come in the form of newsletters, blog posts, and even videos.
4. Go Mobile
HVAC marketing trends are a lot like other marketing trends. For example, many people are searching for answers about HVAC units on their smartphones. You must go mobile to reach these customers.
5. Focus on Website Design
Along with mobile website optimization, you need to have a clean and simple website design. If your site is hard to use, potential customers are going to leave. You mustn’t make your services or products difficult to buy.
Key information, such as contact information and services, should be in an easy-to-find spot.
6. Use Social Media
The best HVAC marketing strategy includes the use of social media. This may sound like a weird duo, but many use social media platforms to interact online. Your profiles should be maintained and used to communicate with customers.
7. Create a Budget
If you plan a budget for your HVAC marketing strategy, you are already in good hands. You should have a quarterly marketing budget at the least. If you can increase your marketing budget, try to put promotion plans in place each month.
With a budget, you are better off measuring which campaigns work best.
Build the Best HVAC Marketing Strategy Now
Marketing strategies are always changing which makes it hard to get noticed. By using the tips in this guide, you can build the best HVAC marketing strategy at any time. Be sure to maintain and adapt your strategy to the current market for long-term success.
Looking for more marketing advice? Check out our other blog posts.