That’s the amount of time it takes for people to form an impression of your website. A poor logo and a meticulously created one is the difference between them staying or leaving to go to a competitor.
To give your business a fighting chance, no matter how saturated the market is, you need the best logo design. When you possess a polished logo, it’ll draw in more customers and bring back repeat business.
Ready to let your business flourish well into the future? Check out these logo design elements to incorporate into yours!
A Balanced Mix
Your logo is a way to showcase your brand, its products/services, and its personality. That sounds like a lot of stuff to cram into a small graphic, but it doesn’t have to be.
Keep one word in mind: balance. When designing a logo, decide whether to have text or a graphic–or both. But remember, you want it to be legible and crisp.
Take a look at https://universalengraving.com/product-pages/sheet-fed-dies/inline-embossing-debossing for example. Their business’ name is clearly defined along with a simple yet striking graphic. Yours needs to do the same.
Simplicity Is Key
The easiest logo design mistake to make is overcrowding your design. Having too many elements smushed together will only confuse visitors.
You want to clearly convey what your business is all about. A good example is Apple. They’re all about minimalism.
When you look at their logo, you automatically think of high-end design, quality, and simplicity.
Color Makes a Difference
Before you randomly pick a couple of colors and put them together, consider the psychology behind your choices. Depending on what you choose can radically affect how people react to your business.
However, color makes your logo memorable. To use it to your advantage, limit the number of colors you incorporate as to not overwhelm visitors.
Legibility is a trait that can’t be overlooked. If people can’t make out what your logo is, they won’t remember you.
Think of it this way: you want your logo to be distinguishable from any angle and any distance. When you paste it on business cards, it needs to be legible. Same as if it was posted on a billboard.
If you can’t read it in those different formats, your customers won’t be able to either.
Timeless Is What to Aim For
Rebranding doesn’t come cheap. If you’re constantly reconfiguring your branding because of poor choices, it’ll come back to haunt you. All that time and money you could’ve spent elsewhere on your business is time and money you won’t get back.
A timeless logo is Coca-Cola. They haven’t changed one bit and if they have, people didn’t notice. They’ve kept their brand’s integrity at the forefront.
Minor changes, if you have to make any at all, should be virtually unnoticeable.
Logo Design Elements Meant to Last
Your logo represents more than your brand, it represents everything your company stands for. Incorporating these logo design elements means your business will be around for years to come. And that comes with loyal customers and repeat business.
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