Do you want to succeed in Digital Marketing? Check out these Digital marketing trends that you should consider when running your Digital Marketing Campaign.
Do you want to stay relevant in your industry in the most cost-effective way? Then you need to stay on the leading edge when it comes to digital marketing! In 2016 alone, 209.6 million people in the United States compared prices or bought products online at least once.
Continuing to evolve your digital marketing tactics is the only way to stay relevant to a huge portion of your audience. Read on for the latest digital marketing trends of 2020 that you should consider trying out today!
1. Social Commerce
If you sell your own products, you need to be taking advantage of social commerce for 2020. Social commerce refers to the ability to sell your products directly from your social media posts and Stories. For instance, if you own a Shopify store, the process is as simple as linking your accounts together on Instagram.
Making your posts shoppable is a powerful marketing move because content is still king. If you sell home decor items, consistently posting on your social media accounts while making your posts clickable will make it easy for interested buyers to jump onto your sales pipeline.
Remember that besides Instagram, Facebook and Pinterest are great ways to incorporate your products into your regular posts.
2. Targeted Advertising
If you’re just getting started, it can be hard to find ways to stretch your marketing budget without completely going into the red. You’ll be happy to learn that Facebook offers robust advertising features that won’t break the bank.
Targeted advertising with Facebook is just as the name suggests. If you have a good idea of who your ideal clients are and who your current audience is, you can use this information so that your ads will come up in their newsfeeds. Facebook allows you to fill in information such as:
Consider who your target audience is and if you feel that they use Facebook at least once a day, advertising your business and products is a great investment. You can stretch your marketing dollars in a smart way by only allowing Facebook to charge you five dollars per day, and you can even set it up for less.
Any kind of targeted advertising requires a lot of trial and error, but Facebook advertising makes the process as user-friendly as possible with their easy to understand UI and comprehensive guides.
3. Hiring Micro-Influencers
Marketing through social media influencers is becoming more and more popular and for good reason. By choosing the right influencer, your brand or product will get a huge boost in visibility and authority with their legion of loyal followers. Not only may you get a huge boost in direct sales, but if their audience and yours crosses over, you could get a boost in your audience as well.
However, influencers can be expensive, especially if your brand is still growing. Micro-influencers are small to medium-sized businesses with around 30,000 followers. Influencers, on the other hand, will have huge followings of 100,000 or more.
The smaller amount of followers isn’t a bad thing, though. Micro-influencers are able to interact on a more personable level with their followers which translates to an increased engagement rate. HelloSociety found that compared to influencers with larger followings, micro-influencers are 6.7x more efficient with engagement.
4. Interactive and Personalized Emails
Despite the prevalence of social media marketing, email marketing is still as popular and effective as ever. This is because the delivery of an email straight to a customer’s inbox is a great way to interact with them on a one on one basis. For just a few moments, you have the ability to capture their undivided attention.
However, not all emails will capture your customers’ attention. You need to do this through interactive and personalized emails.
Instead of plain text emails, focus on creating graphically interesting emails that draw the customer’s attention. Provide clear calls to action such as bold clickable buttons or simply ask your audience a question and invite them to answer in a reply to your email.
You’ll also want your emails to be highly personalized. This means including your client’s name in each email and sending them emails that are relevant to them as a customer. For instance, someone who had made their first purchase on your site will be far more likely to respond to an email asking for a review than someone who’s just signed up for your email list.
Loyal customers would appreciate emails that celebrate and reward them for their shopping habits, while new customers would appreciate discounts on their first purchases.
5. Quality Content
Quality content is still one of the most important factors you need to focus on when it comes to your digital marketing campaign ideas. You need to be able to consistently produce content that your audience finds entertaining and helpful. Not only will this content draw in new, organic search traffic, you’ll also be building authority with your current customers.
Important Digital Marketing Trends for 2020
By staying on the leading edge of digital marketing trends, you’re ensuring the longevity and health of your business. Today, digital marketing is all about knowing exactly who your audience is, where they’re most active online, and using quality advertisements and content to keep them interested.
Hiring micro-influencers is becoming a great marketing strategy as well, especially if you know that their audience would naturally be interested in the products or services you have to sell.
Want to learn more ways to use the digital world to market your business? Keep reading our blog for more tips and tricks!
Author – Josh Edwards