Highlighter yellow, fluorescent orange, and hot pink are already non-contenders for your list of new paint colors on your business’s exterior.
But if that’s the extent of your brainstorming sessions to date, then it’s time for some suggestions. To find the right color choice for your building, you need to know your area, your customer base, and your business.
Once you have a grasp on those details, you can use these five helpful rules for determining the best exterior paint for your business. Take a look.
1. The Best Exterior Paint Colors Are Neutral
To make sure your business’s sign gets your customers’ attention, you want the paint color to be bland in comparison. That doesn’t mean you have to be boring, but choose something that doesn’t call attention to itself. Neutral colors can help your business look professional, as well as showing off your sign so clients can find you.
Any light brown color will work well for blending in, like colors labeled Sandstone, Taupe, or Desert. Choose a creamy white for the trim, to accent the building and give the paint some style so it’s not too boring.
2. Clean Cut Options
Dark blues with bright white trim is a popular color style for homes, especially those near the lake. The clean look it creates feels simplistic, but also reminds people of lake living, which is more relaxed. The same theme works well for a business, especially one that has a relation to anything nautical or simply wants to make their customers feel at home.
3. Use Geographic Location for Inspiration
While an orange tone is appropriate in Texas or any southwest locale, this color and matching accents (like stucco walls and terra cotta roof tiles) would feel out of place for customers in Northern Michigan. Take into account the trends and social norms in your business’s geographic area to help you decide what would put your customers on edge. Whoever you hire to do the commercial painting for your building may also have some input based on other jobs they’ve done.
4. Light Colors
If you’re determined to choose a real color, instead of a neutral or clean, bright plain color, choose a shade lighter than your initial favorite. A light butter yellow, faded blue, or light gray would all work to make your business look professional and welcoming. Yet their darker-toned cousins, like lemon yellow or aqua, give more of an overwhelming and even aggressive impression than a hospitable one.
5. Understand Color Psychology
While the wealth of research related to color theory and the way different colors make people feel is overwhelming, recent studies show that blues and even greens have a calming effect. Sage green, while not a neutral color or a light color, is a bland enough hue that customers won’t feel ambushed or surprised. Their expectations of your company shouldn’t change when they see the building, except to feel you meet their expectations thus far.
An Attractive Facade
The best exterior paint for your business is one that welcomes customers and makes them comfortable. If new clients can find your business, and old clients don’t feel shocked at the new color, your new building exterior shouldn’t negatively affect your customer relationships.
Instead, your new light or neutral color will only generate positive impressions, like seeing your business as more professional, more affluent, and vigilant about upkeep.
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