In this fast-paced digital age, more and more consumers are expecting faster, easier, and worry-free transactions. This is even more crucial for ecommerce and online retail where anything more than a three second loading time is enough to drive visitors away.
The good news is, enhancing online shopper experience is not exactly rocket science. Below are 4 easy ways to keep your customers happy and your ecommerce brand thriving.
1. User-friendly website
Research shows that 76% of customers say the most important element in a website’s design is ease of use. They want a user-friendly interface that is easily navigable and well-organized so they can find what they’re looking for as quickly as possible. On your end, this means having properly labeled categories, simple menu bars, and a prominent search bar.
When it comes to website design, less is more. Choose a simple layout that leads visitors to main conversion areas quickly. White space can make your site look clean and professional. Avoid distracting links, images, or videos and focus instead highlighting your products and CTAs.
Page speed is also essential. Customers will likely abandon your website if it does not load properly. There are several speed tools and plugins that can help you monitor your site performance and address issues that may be slowing it down.
2. Seamless checkout proces
It’s important to keep your checkout short and simple. Ask for only the most necessary information possible. Providing flexible payment options can also make you more accessible to clients.
It’s also your responsibility to provide reassurances on payment security and information privacy. Make sure your security credentials with SSL and PCI badges are visible. Remember to secure a Secure Sockets Layer (SSL) certificate for your website to ensure data privacy and encrypt credit card information.
3. Mobile optimization
With the rising number of smartphone users around the world, mobile optimization has become a requirement for all types of businesses.
Working with a smaller screen can be tricky but again, less is more. Free your mobile site of clutter and get your content straight to the point. Use readable font and make sure any buttons and essential components are just the right clickable size.
Customers also love auto filled-enabled forms because they require less typing and faster interaction. Remember to have your forms optimized for both android and chrome.
4. Customer insights
Business owners often make the common mistake of guessing what their customers want without conducting proper research. The thing is, customer data and feedback are vital to running effective marketing campaigns, creating new product ideas, and connecting with customers.
Surveys are imperative tools to help you gain access to customer insights. There are several safe and free survey software providers that can measure customer experience. They create custom questions for your clients and use their responses to evaluate buying behavior. Through surveys, you can take a closer look at your target audience’s needs and craft your strategies accordingly.
If you want to earn your customers’ trust and loyalty, you have to focus on efforts designed to give them specifically what they need. And the only way to do that is to reach out and put yourselves in their shoes. By doing so, you get a feel of their needs, goals, interests, and expectations.