Blogs are a good tactic for all businesses and online stores in order to create traffic onto your website. And if you have an SEO strategy implemented in your company’s digital marketing, regularly posting on your blog may help to increase your SEO results.
Unfortunately, there are many business bloggers out there who make common mistakes or don’t know how to write effective blog posts.
Here are the 3 most common mistakes made when writing blog posts, and our solutions for those who want to make their blog posts more efficient. Read on!
1. You don’t post regularly
Not posting regularly is a very common mistake among anyone who starts blogging. In the beginning, you are full of great ideas, courage and inspiration, and write blog posts every day.
Eventually, you may start to run out of ideas or motivation, and a writing barrier may keep you from being creative. You go from posting five blog posts a week to posting one post every two months.
Finally, you do not post anything at all.
It’s neither advantageous to blog too often or too rarely. If you post too many posts, no one will be able to read them and your subscribers will be confused. If you post too rarely, you do nothing to boost your SEO results.
Solution: Create a publishing calendar
A publishing calendar is a good strategy for all your content. With a calendar, you get a schedule to keep up with and a good overview of when the next post will be released.
You can use the calendar to gather ideas for your blog and distribute tasks. There’s no need to start writing at the last minute – if you have a lot of good ideas or a productive week, you can write all the posts for a period of time and use the calendar to schedule when they will be published.
2. Your posts are too long
You can probably write pages up and down about the company’s core business – whether it’s new products coming in, field development, and the last workshop you arranged.
These are good topics to write about, but you should resist the temptation of writing an entire book. Somewhere around 1000 words is more than enough on most subjects. No matter how short or long the text is, it should also be complemented by images or illustrations to make the text more user-friendly.
Solution: Specific blog themes
Having too broad topics can confuse the reader. By narrowing your topics, you can write shorter and sharper texts and focus on creating messages that actually sell.
Remember that much of what you write will be read on a mobile phone. Therefore, it’s very important to optimize all content for mobile users, including blog posts. This includes keeping the blocks of text short.
3. You forget your goal
Many become so engaged in blogging that they forget that a blog is a tool for strengthening the company’s brand. When you start blogging, the good ideas pop up everywhere, but even though an idea is generally good, it doesn’t mean it’s good for the business. Remember that you are not the target audience here.
Solution: Each post should have a bigger goal that serves the business
All your blog posts should be related to your industry and company expertise. Each post should address specific questions that potential customers may have, as well as information that existing customers may benefit from. That way, you target those who are already interested.
For instance, if you sell clothes, your blogs should be about how to take care of them or how to mix and match garments. If you sell tobacco or snus, your blog post could be about fun facts, news, or research on the tobacco market.
You may want to publish personal posts about employees. Most people like to get to know the company they do business with and see what goes on behind the scenes. Blogging is a great way to talk to your customers. Make sure to obtain a good balance between personal posts and subject-specific posts.
Leave a Reply