Most packaging design for food is boring, unappealing, and fails to grab a consumer’s attention.
To stand out in today’s competitive market, you need to design your product packaging with the customer experience in mind. This means focusing on three key areas: visual appeal, brand identity, and usability.
But don’t worry. Keep reading and follow these 10 tips for appealing food package design and create an eye-catching package that will make consumers want to buy your products over their competitors.
1. Be as Creative as Possible
If you’re an artist with a paintbrush, now it’s time to be a food packaging designer! If you have never thought of being a designer for once, here is your chance! Make the most delicious design there is and make sure that people will remember what you have done.
2. Do Some Research on What Sells Well
To put it simply, sometimes one has to look at the bakery section in supermarkets or departmental stores! Many customers are looking forward to buying bread from stores but they won’t go for old designs most of the time since new trendier designs appear every day which makes them look beyond the old layout unless it carries an attractive vintage appeal.
3. Keep It Simple Yet Creative.
Designs can be as creative as possible but if it doesn’t meet up to quality standards, the customer will never want to buy your product! When designing food packages, people might think that they don’t have to work hard just because their product is tasty or delicious however that is not the case, unfortunately- nothing good ever comes easy and that includes marketing strategies for businesses!
Of course with all due respect, marketing strategies are what makes a business grow so this means firms should take more care than necessary.
4. Make It Big Enough to Read
There have been many occasions where the customer didn’t even bother to read the label of a product because of too much clutter and tightness on one package! If there is anything that people do before they buy something, it’s reading. Yes, some people will look at the picture and make their judgment however there are those who always go for text first and pictures next!
5. Packaging Should Tell a Story
Yes, packaging should tell a story and not just any story but like ‘you’re cute’ or ‘you’re delicious’. Of course, we know that every food is tasty in its own way but there is no harm telling them how appetizing your products can be so they can immediately start drooling if you know what I mean!
6. Be Creative With Your Labels
Human beings are always looking for something new thus they will always pick up items that are packaged creatively. The old saying, “don’t judge a book by its cover”, although true, unfortunately, your customers will judge your labels before buying your product.
Your label is your customer’s initial introduction to your product. If it doesn’t entice them and make them want to take the next step in picking up your item, they will simply walk away and choose one of your competitors.
7. Use the Right Surfaces to Design Your Package with
There are some surfaces that might work better than others if you wish to make your package stand out yet not all surfaces may do the trick! For instance, shiny packages tend to be more attractive compared to dull ones whereas matte products make people think of quality and dependability.
Interested in online casinos? If so, check out Online Casino USA.
8. Choose a Good Color Scheme When Needed
If it’s Valentine’s Day then staying away from pink-themed food packages is very hard because this color means love however there is no harm in being creative by adding some colors here and there just for the sake of being different right? Wrong! If you are not sure about the colors you will be using, it is always best to test them out on focus groups or survey your customers.
Do they prefer a certain color scheme over another? This is important because you might be designing for yourself and not for the customer.
9. Be Mindful of Cost
Food packaging can be very costly if you’re not careful! We don’t want our businesses to go bankrupt due to high packaging prices so being mindful of cost is important. You can always find cheaper alternatives without compromising on quality and attractiveness. It just takes a little bit of research and time!
10. Make Sure All Your Graphics and Text Are Legible
It’s no secret that people these days are design-oriented, which is great! However, this also means that if your graphics and text are not legible, people will be turned off from even considering your product. This is why it’s important to have a good designer on your team who understands these things and can create beautiful yet legible designs for your food packages.
Want More Help With Packaging Design For Food?
Packaging design for food is an important part of marketing your food business. Follow these tips to create appealing and attractive packages that will sell your food products.
Do some research to find out what sells well when it comes to food product packaging, keep the design techniques simple but creative, make it big enough to read, packaging should tell a story, be creative with your labels, use the right surfaces to design your package with, choose a good color scheme when needed, and be mindful of cost.
All of your graphics and text should be legible to ensure that customers will be interested in reading more about your product. With attractive and appealing food packages, your business will be sure to grow!
Also, don’t forget to check out our blog for more packaging for food products ideas, and food packaging trends and share this article with anyone you may feel will get value from it.